school rewards system

[Oakmaiden]

So my daughter has just started secondary school, and her school use a reward system called VivoEdge. Basically you are given points for doing well, and you can redeem those points to buy things or get vouchers for the local leisure centre or whatever.

Now, leaving aside my distaste for over doing extrinsic rewards, I am concerned that when she signs into her Vivo account the first thing that comes up is "Enter this competition to get this reward - all you need to do it like this picture on Facebook and put in your answer". She is 11. I don't feel that this is encouraging children who are not yet old enough to use these types of social media to act responsibly.

Would I be really unreasonable to point out to the school that they are, effectively , encouraging children to use social media that some of them are too young for? Or should I just mind my own business?

"The point is that the age restrictions are there for fairly good reasons"

FB age restrictions mostly have to do with American laws about corporations having confidential data of children (esp. worried about inappropriate marketing by same corporations or their business partners). Not sure that's really what most British people would worry about WRT child access to social media.