To wonder what the hell MNDA are thinking with this poster?

[WoonerismSpit]

It reads like they are saying if Michael had performed the ice bucket challenge, he would never have been diagnosed. Like some sort of MND karma.

Obviously they can't mean that, but AIBU to think that it has been worded spectacularly badly?

What nonsense Winter. People can only 'hear' opinions, assertions, stances from others that accord with their own beliefs?

No,(obviously )but you only "hear" really bizarre and stupid implications that aren't there if you do it on purpose.
Only a fool would think that the poster says that he got a horrible disease because he didn't throw ice water over their heads. It doesn't say that, it doesn't imply that, and its it unbelievably rude and arrogant to tell the guy actually living with the horrible disease that whatever he said is wrong or implies an opinion he doesn't hold.

No one has said HE is wrong, have they? I think that's quite bizarre that you are reading that into the comments.

This is a marketing decision. They chose to run with this. They knew what they were doing.

I think it was a poor decision.

The only message I got from the poster was "Help because You don't know what might be in your future and whose help you might need."

I find OP's interpretation very weird.

I think he is basically saying it could and does happen to anyone. I don't find it offensive, I lost someone to MND, he contracted it very young and before he had his diagnosis neither I nor any of our friends would have known what MND was or how awful it is.
I don't think it's a poor decision to run with this campaign, it has achieved its goal of making people stop and look and then discuss.

Also, a previous poster asked whats the point of a campaign to raise awareness as you are unable to change whether or not you will get it. No you can't change your predisposition to it but the point of raising awareness is to get money for the charity to aid better and more research into a cure and also to get essential equipment for those who are already suffering.
For example, one of the particularly awful effects of MND is that later on in the process you are fully aware but have very very limited movement and often cannot speak, there are communication systems available but it is really only thorugh charities that most sufferers can even hope to access something to help make their final time with their loved ones a little more comfortable.

No one has said HE is wrong, have they? I think that's quite bizarre that you are reading that into the comments.

You think its bizarre to read that into the comments, when the thread is about complaints about HIS words on HIS picture on a poster about HIM?
And yet you think its totally normal to think people will infer from this poster that motor neuron disease is caused by "karma"?

Oddly I don't rate your opinions much based on the above contentions.

If you read stupid things into innocuous comments, its because you think stupid things, not that there is anything wrong with the comments.

A really effective message isn't one that leaves you needing to think twice. The first thought being "Fuck, that's not very appropriate is it?".

Honestly, there is a massive difference between criticizing a marketing campaign and criticizing the person in it.

I'm sorry you can't see that.

I'm sorry you couldn't grasp the point if you sat on the pointy end, but there we go.
It's a charity poster quoting a person with the disease in question. Nobody cares what you think about it, or if you infer stupid and nonsensical opinions that aren't actually there. It's crass to complain about it at all.

Wow.

But you clearly do care, Winter, because you keep coming back to it.

All marketing should be scrutinized. Charity marketing more than other kinds, obviously, because funds are diverted there which might be used more effectively elsewhere. It is certainly not crass to question whether a campaign is good marketing. It IS bizarre to think you can't criticize a campaign by virtue of its subject matter.

I remember people felt uneasy by a recent campaign about cancer which used battle imagery/fighting which they felt was misjudged. I suppose they too didn't grasp the point, were arrogant and rude, their inferences were stupid and nonsensical, they were crass and they shouldn't dare voice their opinions because nobody cares what they thought anyway.