to be offended/annoyed at this advert
mileend2bermondsey · 21/06/2015 13:32
perhaps offended is a bit strong but there is a new Diet Coke advert which really pisses me off.
A woman is meeting a bloke for a what is presumably a blind date. He is very short and she is quite tall and wearing heels. She puts her heels down a grate to snap the heel off so she is wearing flats and they are of a more equal height.
As a 6ft tall woman it really gets my back up that in this society that tall women should feel obliged to pander to short mens insecurities like this. I know its supposed to be lighthearted but it really pisses me off. Also how the fuck does this advertise diet coke?
mileend2bermondsey · 21/06/2015 13:48
Here is a link to the ad www.coloribus.com/adsarchive/online/diet-coke-heels-20370155/
RedRugNoniMouldiesEtc · 21/06/2015 13:56
I agree, it's her insecurity not his that is displayed, he doesn't seem phased at all. Why she feels like that could be because of patriarchal something or other or something totally unrelated. We don't know though because it's an advert so is a snapshot and so it's not possible to draw conclusions.
Birdsgottafly · 21/06/2015 15:47
""In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side.
The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to self-restraint and regret. A step change from the legendary ‘Hunk’ (Diet Coke ‘Break’) campaign, the iconic brand wants to inspire women to be more impulsive, to create positive experiences every day.""
That's the explanation, I think they've barked up the wrong tree with that one, though.
PtolemysNeedle · 21/06/2015 15:57
I don't think that ad highlights the mans insecurity, it shows her not wanting to be taller than the man, but as she's laughing happily I wouldn't say she looks insecure.
I think you've taken a huge leap to assume that this ad is showing a 'tall woman that should feel obliged to pander to a mans insecurities'. Why can't it be about her preference instead of his? I don't find men shorter than me attractive, so why should she?
FanFuckingTastic · 21/06/2015 15:57
Noooo! I ripped my onesie rabbit feet button eyes off because I was seeing someone who had a phobia of buttons. I've always regretted wearing them that night, and was annoyed that I had to ruin my favourite jammies to suit him.
Shoes are way too precious (and rabbit onesies, woe) to ruin for something as insignificant as height, especially since she might only see him this one time, it's just not worth it!
drudgetrudy · 21/06/2015 16:08
Don't like adverts that take the piss out of people's appearance. This pokes fun at tall women and short men.
FWIW I hated the Warburton thins advert with the overweight/ugly woman. I found Warburton's on facebook and told them that I and many others disliked it-directed them to a thread o Mumsnet. Never saw it again and they facebooked their new advert to check out responses.
BonnieNoClyde · 21/06/2015 16:20
I haven't seen the advert, but height is revered (generally) and short people get a, well, shorter straw!
I think (could be wrong) it's seen as ok to joke about height because it's kind of universally acknowledged that most people would rather be tall than small. (of course, how tall is tall, how short is short).
BonnieNoClyde · 21/06/2015 16:24
Also, I don't think it's all about the woman's height. As I said, and crucially, I haven't seen the ad itself, but it's the rule that the man has to be the taller. [yawn] which must be tough for men too, they're expected to be taller than the woman they ask out. Even if they're a short man, even if the woman they're attracted to is a tall woman. I admire couples if the woman is a bit taller, I think, they don't give a fuck and good for them. I'd an old flat mate, 5'11 and she wouldn't date a shorter man. Not even, say 5'10". Not even if he was lovely.
To comment on this thread you need to create a Mumsnet account.