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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think this image is not acceptable?

41 replies

RubbishRobotFromTheDawnOfTime · 28/05/2015 19:31

A page came up on my FB newsfeed for a fitness company doing a 30 day squat programme. I was Shock when I saw the photo being used to advertise it - normally you'd expect some muscly type in Lycra but this was a naked rear view of a woman that focuses on her bum and between her legs.

I reported it to FB and was told it doesn't violate their standards. AIBU to think it's completely unacceptable for them to use an image like this and for FB to say it's fine?

OP posts:
scarletforya · 29/05/2015 08:47

She's wearing a black g string.

Dieu · 29/05/2015 09:28

YANBU. It's unnecessary.

UncertainSmile · 29/05/2015 14:06

I did wonder whether the equivalent male bottom would be shown in all its naked hairy glory but for a piece of string between the cheeks. I suspect not.

It wouldn't be hairy though, it'd be waxed. Hairy arses don't sell.

Piratejones · 29/05/2015 14:09

I cant imagine a man's naked behind being on the poster if it were aimed at men.
Depends on the type of men the gym is looking for.

ClawOfBumhead · 29/05/2015 14:59

I agree, if you're going to sell something using a picture of a bum, at least choose one that isn't fat ffs.

TheoriginalLEM · 29/05/2015 15:05

Its not something that really offends me really, its saying to me "you too can have an arse like this" to which my face goes Hmm yeah righto!!!

If this annoys you, you should see so of the marketing shite my DP gets. He is a carpenter/builder and things like grip fix (fucking glue) advertised by a ample bosoomed bikini clad beauty, i mean, how the actual fuck is that relevant? Now THAT boils my piss! It also annoys my DP because it implies that because he is a builder, he is only interested in women as sex objects etc. Then there is the B&Q trade point adverts, nothing sexist about them, but its all very jack the lad, "get in the van boys" errrr, i work alongside my DP and last time i checked i was neither jack the lad or a boy Hmm And my DP, despite being from south east london, does not talk like a cockney wide boy Hmm

I think making blatant assumptions about your customers is pretty rubbish marketing actually.

Sorry probably not that relevant.

I really would like a backside like the girl in the ad though i wont be signing up!

TheoriginalLEM · 29/05/2015 15:06

Clawbumhead - that is not a fat bum, if you want to see a fat bum i could post a picture of mine - but then i don't think there is enough brain bleach in the world that could help you get over that

TheHumblePotato · 29/05/2015 15:08

It's not about whether or not she looks good it's the constant objectification of women. This is just another example of women's bodies being treated as commodities or spectacles.
It reminds me of the discussion we had here once on the beach body ready campaign. It's really just not on. She could have easily put on leggings and posed in a squat-like position but this image to me is easily soft porn.

SoupDragon · 29/05/2015 15:09

She could have easily put on leggings and posed in a squat-like position

Don't you do your squats wearing only cheese cutter pants?

TheHumblePotato · 29/05/2015 15:24

Now you mention Soup reminds me what I left out of my post. Some of the comments up thread about her having a fat bum and needing to cut down on the biscuits and do more squats are quite frankly outrageous. It's that sort of attitude that allows this industry to thrive and permeate society as some sort of norm.

We criticise women like Mary Beard and Clare Balding for being un-sexy or un-womanly and you often see tv presenters comprised of a young slim pretty woman and a greying perhaps fat man. We might have come far from how things used to be but it is really a sad sight to witness these sorts of attitudes becoming the norm.

DragonWithAGirlTattoo · 29/05/2015 15:28

I didnt get the outrage on 'bikini beach body' etc but this is just porn! If you have to search for the clothing then you might as well not be wearing any!

Number3cometome · 29/05/2015 15:30

I did this challenge, my arse did not end up looking like this.

I feel robbed.

purpleapple1234 · 29/05/2015 15:36

I just opened up that picture while on public transport thought "oh lordy", then closed it as quickly as possible before anyone saw me looking at a bare bottom. It is an unnecessary quasi-pornographic image. I agree with OP both about the image and fb's repose.

inMansplicable · 29/05/2015 15:41

Wanting to reel people in is a thing, and that sort of thing works.

If someone wants to sell me gym membership, workout equipment, supplements etc. in the publications and websites I visit, I am bombarded with images of the delts, traps, biceps, triceps, calves, abs, glutes etc. of men with no clothes on their top and sometimes very few on bottom, in great toned shape. I am assured that good looking models with chiselled jaws and nice eyes are chosen, which is all but imperceptible to me as "sexual objectification", but supposed to convey a desirable ideal I might want to attain. I am definitely not a fan of it all, but then I don't have to look.

I'm just saying, really.

butterfly133 · 29/05/2015 16:25

YANBU. I thought Facebook had changed their policy so nudity - which this is, I can't see thong and I shouldn't have to look further!! - was meant to be in context. This is ridiculous. I'd complain again. One reason why I'm not on Facebook anymore.

btw someone doing this challenge posted this on Twitter and I unfollowed him - I so don't need to see that.

inMansplicable · 29/05/2015 16:28

"I so don't need to see that."

This I agree with. It's got that "page 3" feel to it.

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