Every week in the newsletter the attendance percentages are published by class.
The class with the best attendance are always congratulated and the worst are always asked to try harder next time.
Then there's always a message asking children and parents to try really hard.
Wtaf are we trying really hard to do? Not get ill? To go to school even when ill?
This is primary school, surely attendance is completely out of children's control.
If parents are the type to keep the kids off for no reason then surely that needs addressing on an individual basis as a note in the newsletter will make little difference.
That's not to mention the ridiculously extravagant prize they put up at the end of the year for good attendance.