Hello everyone,
We have heard from Cancer Research UK, below is their response to comments on this thread.
Thanks
"Hi Mumsnetters, thanks for your comments about our new campaign. We’re sorry if we have caused any offence in using fighting terminology. It was by no means our intention to do so.
"This year's Race for Life campaign is based around the idea of women uniting together to defy cancer. Like a giant 'Pink Army' -this year's theme highlights the unique army that embodies the fighting spirit of the women who take part in Race for Life to help beat cancer sooner. This theme is played out throughout the advertising campaign, as well as in other media.
"The campaign was also centred on the fact that we are a turning point in the fight against cancer; where in the past more people died from cancer than survived, today half survive. We’re working to accelerate that progress into the future with our bold ambition for 3 in 4 people to survive cancer within 20 years. This campaign conveys a stronger sense of confidence in our vision, accompanied by a sense of certainty that with determination and conviction we will beat cancer sooner.
"We believe that our fight against cancer is something that can be won and in order to do so we need all of the UK public to get behind our cause and ‘join the fight’ with us, showing that collectively, any action taken, will help beat cancer sooner. We conducted consumer research prior to launching our new campaign and ‘join the fight’ tested very well with people – both close and further away from cancer.
"It is not about someone’s own personal battle with cancer but instead about the overall fight against cancer. Today, thanks to research funded by the UK public and everyone’s hard work and determination, we are starting to win our fight against cancer and two out of every four people with cancer will survive ten years or more. Sadly, we know this means that half of people will still not survive and our aim in using ‘join the fight’ as a call to action is recognising that there’s more to do done, and showing how the general public can get involved."