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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think that the Activia Gok Wan ad is the worst advert ever?

92 replies

takemeuptheeiffeltower · 06/04/2015 12:11

As well as being demeaning and making women appear like simpering, gibbering, laughing idiots.
And how come men are never seen eating yoghurt?
Is yoghurt a woman thing?

It makes my blood boil every time I see this shit.

OP posts:
takemeuptheeiffeltower · 06/04/2015 12:13

For those that have never had the pleasure, here's a link

OP posts:
FayKorgasm · 06/04/2015 12:13

Yoghurts and regular pooing are womens ishoos.

MissPenelopeLumawoo2 · 06/04/2015 12:15

YANBU, I hate it too.

CaptainAnkles · 06/04/2015 12:16

Yogurt that makes you shit faster and laughing at salad are the two main hobbies of all women without exception.

WorraLiberty · 06/04/2015 12:16

YANBU

I've also never seen a man in an evening suit, having an orgasm about eating a bar of chocolate in secret.

dementedma · 06/04/2015 12:17

Its all the fake laughing and falling about being jolly. Stupid cows.

passmethewineplease · 06/04/2015 12:18

all yoghurt ads are shit in my experience.

CoffeeAndBiscuitsPlease · 06/04/2015 12:19

I wanna see a man eat a magnum on an advert. That shit is not a supermodel's snack.

CaptainAnkles · 06/04/2015 12:19

It's equal in awfulness to the Secret Escapes ad with the dreadful whispery woman who is bravely telling people about a website when her partner doesn't allow her to speak to anyone.

RubyReins · 06/04/2015 12:21

I advise you to avoid all French yoghurt adverts then OP! You would think that the bloody stuff has miraculous powers the way they go on. Aisles and aisles of yoghurt in French supermarkets too, all promising youth, vitality and immeasurable satisfaction on every conceivable level. Bonkers. Grin

BlackeyedSusan · 06/04/2015 12:24

do we really need to shit quicker?

derxa · 06/04/2015 12:42

YADNBU It's the most repulsive piece of shit ad ever - and that's being kind.

GiantGaspingSatanicCyst · 06/04/2015 12:46

CaptainAnkles you forgot inviting friends round to marvel at the air freshener and cleaning up your incompetent husband's mess with a look of wry condescension on your face.

That said, the Activia as is especially poor. Every time Gok says 'fruit pairings' I mentally read it as 'fruit parings', which makes the product sound even more rancid than it already is.

ApocalypseThen · 06/04/2015 12:47

Personally, I wouldn't bring activia to work when I can just tell everyone about digestive issues rather then leaving them to infer them by my choice of yoghurt.

YourMaNoBraBackOfMyCar · 06/04/2015 13:03

Gok looks ashamed. :(

YourMaNoBraBackOfMyCar · 06/04/2015 13:04

I tried activia once. It was disgustingly sugary. And I fucking love sugar.

takemeuptheeiffeltower · 06/04/2015 13:06

It tastes what it is.

Congealed Cow Juice with added sugar.

OP posts:
YourMaNoBraBackOfMyCar · 06/04/2015 13:16

I like the woman in the senokot ad. There she is at lunch and she's all backed up and rubbing her tummy. Then she accidentally finds some shit evictions fast forward a gooood nights sleep and she's first on the shitter then bouncing out the front door while pausing to take a deep breath and to savour life before she heads off to another lady lunch or stroll through town.
She looked so happy that I almost started taking Senokots even though I firmly cheer on team Imodium.

MagentaOeuflon · 06/04/2015 13:17

Poor Gok. Though the way the ad is done is very Gok in itself - gay man hobnobs with women in an empowering, love-your-body kind of way that when you think about it is actually a bit suspicious. Yes where are the men? Why is Gok the only man, as he jollies around telling women what to do (even if that is all about loving your body). Why couldn't this ad, and everything Gok ever did, involve men too? Hmmmmmmm is what I say. There's just something a bit "yayyy! We're in the happy women with a gbf club - you too could feel better about yourself by gaining this gay man's approval!!!" about it Hmm

However there was a bio yoghurt drink ad once (can't remember which) that had people's guts talking to them and saying thank you when they had something (i.e. the drink) that was good for their guts - and that did include men. Which was good. I hate the implication that only women should worry about bloating and pooing, and by implication diet.

I've already been put right off Activia by Martine McCutcheon anyway though, so never buy it.

FirstWeTakeManhattan · 06/04/2015 13:17

'Contributes to an acceleration of intestinal transit.' Well thank fuck for that.

MagentaOeuflon · 06/04/2015 13:19

There was a truly mad senokot one a few years ago where once the woman had finally enjoyed a huge crap, she started twirling around in a park with falling leaves whirling around her. It's just a poo love!

Mrsjayy · 06/04/2015 13:23

Gives me the rage tbh as a woman im terrified to eat yoghurt incase i shit or orgasim and dont get me started on the yoghurt desserts that are more delicious than cheesecake

OrlandoWoolf · 06/04/2015 13:26

Never miss an opportunity to post this:

YourMaNoBraBackOfMyCar · 06/04/2015 13:28

Remember the one about indigestion? "Imagine your tummy is this handbag full of food..." Erm, what?!

takemeuptheeiffeltower · 06/04/2015 13:29

Which was the ad where the woman carried around a handbag full of shit, (well the equivalent), all day long?

I think the implication was that if her bowels weren't so full of crap she would have felt lighter.

OP posts:
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