Why would anyone vote for a party that promotes austerity rather than a progressive, liberal party (Labour, SNP, Greens, Plaid Cymru)? I'm not saying for a minute that Tory voters don't care about poor or vulnerable people, so how do they square their political support with their conscience? Is it that these voters genuinely believe Labour caused the recession (most analysts now discredit this theory and point to Tory failure to manage the deficit, but maybe these voters aren't aware).
So, given the economic mismanagement stuff doesn't stick, why??? Dislike of Ed Miliband - in which case, why not another progressive party? How do such voters justify the bedroom tax, benefit sanctions, supporting tax evasion, failure to protect libraries, the growing divide between rich and poor etc etc. What are their reasons???