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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think a deaf gentleman has been exploited here?

26 replies

Notpregnantjusttubby · 10/03/2015 22:34

www.dailymail.co.uk/news/article-2988285/Deaf-man-moved-tears-discovering-entire-neighbourhood-learned-sign-language-talk-Turkey.html?ito=social-facebook.

A stunt was played on a deaf man whereby 'strangers' he encountered on the street spoke to him in sign language, moving him to tears.

Muharrem was unwittingly placed at the centre of an elaborate stunt in which he was secretly filmed encountering a host of strangers in a series of staged meetings through Istanbul.

The stunt, which took a month to prepare, was organised by mobile phone company Samsung to promote its call centre for the hearing impaired.

Is it me or is this a rather cynical exploitation of a deaf man for commercial purposes?!

OP posts:
Samcro · 10/03/2015 22:35

that is awful

HormonalHeap · 10/03/2015 22:38

Beyond disgusting on so many levels. Exploiting a deaf man who is as intelligent and sensitive as the next man, only can't hear.

Koalafications · 10/03/2015 22:40

Bloody hell, that is awful.

Peacocklady · 10/03/2015 22:41

Does it say how he felt about it?

ThreeMoreDaysTillFriday · 10/03/2015 22:44

It's not a clicky link so can't read it but to be honest I have read something else which said the man involved loved it and have the footage his blessing to be released so I'm unsure what the issue is.

Koalafications · 10/03/2015 22:44

Sorry, I got a bit click happy and posted before reading the article

I don't think it's that bad. His sister was 'in on it'.

I'd like to know how he felt about the stunt.

RestingFuckFace · 10/03/2015 22:45

I thought that! I was fine with it until it transpired it was for an advert?!

rebelfor · 10/03/2015 22:46

I didn't read it as them taking the piss, I thought it was quite nice.

mrssmith79 · 10/03/2015 22:48

It makes me very uncomfortable. Will all these locals keep up their learning now that the 'stunt' is over? I doubt it. This guy has probably, in all honesty, had a taste of enhanced social inclusion that is both unsustainable and exploitative. Just doesn't sit well with me.

MissMuesli · 10/03/2015 22:48

I can't decide. On the article I read the headline was something like "entire village learns signlanguage for deaf man" which sounded lovely, and I was totally up for that as it seemed heartfelt and a genuine kindness. But reading it was just a publicity stunt (really) has took the shine off it for me. I also felt uneasy about it, it would have been nicer if the villagers had done it because they wanted to not because the were persuaded by a large company. I wonder if those involved will go any further than just using the signs they learnt for "their part"? YANBU OP

DoJo · 10/03/2015 22:49

I'm not sure - the point of it was that Samsung has made it easier for people to access their services, and the 'stunt' was designed in order to demonstrate what it would be like if the whole world was easier to negotiate for those with hearing difficulties.

It was set up with the support and co-operation of his sister, so I'm assuming that she is better placed to decide whether or not he would feel as though he had been exploited or not. I have watched the footage, and he certainly seemed to appreciate the fact that the company has recognised a need for people in his position and provided it.

mrsfuzzy · 10/03/2015 22:51

depends on what he thought about it ? there is always the aspect that the signers had to learn some signing to talk to him, so that was good, considering many hard of hearing/ deaf people can feel isolated from society. imo it was not really exploiting anyone, least of all him.

OP posts:
Notpregnantjusttubby · 11/03/2015 00:39

Even if he was happy with the "message" - does that automatically mean he wasn't exploited?

OP posts:
Thumbwitch · 11/03/2015 00:43

Interesting responses here. The ones on FB were completely different, more along the lines of "how lovely that for one day he felt as though there were no barriers because of his disability".

Yes, Samsung set it up for an advert, to demonstrate their potential for increased inclusiveness in their wares; but the man involved seemed touched and delighted that people had gone to so much trouble for him.

PinkyAndTheBump · 11/03/2015 03:59

I've seen the video. Samsung set up sign language classes for a month and waaaaay more people attended than were used in the setup. Only 6 people interacted with him en route to the reveal.

My thoughts were if it was just for the ad, then they a) would only have trained 6 people and b) just trained them the set phrases!

The fact that so many people trained and for so long, in my opinion, makes it feel a more permanent thing. Granted we don't have a follow up of a month later, and that would be the interesting thing to see.

Notpregnantjusttubby · 11/03/2015 07:07

Yes but they were only learning for the benefit of a commercial company - it's not a genuine altruistic act surely!

OP posts:
sashh · 11/03/2015 07:12

They must have learned more than just phrases because if you sign to a deaf person they sign back.

And now those people have some sign language they are not going to unlearn it, if they are people he encounters on a regular basis then they are going to continue signing.

I'm just about to derail, but stick with me.

Can I recommend a book? Lorraine Fletcher's 'A language for Ben', here's a summary of the bit that had me in tears.

In the mid 1980s Ben Fletcher was diagnosed as profoundly deaf, BSL was actively discouraged in education and families at this time. His mum Lorraine wanted her son to have as normal a life as possible but decides BSL is the best way forward.

She starts to learn BSL and also attempts to get Ben in to nursery. The nursery stall stall, how will they cope with a deaf child? Will it upset the nursery? What about the other children? Wouldn't he be better in a 'special' setting. Remember this is 10 years before the DDA.

The manager says they will let her know.

She doesn't have much hop and that evening sets off to her advanced BSL class determined that if Ben can't go to that nursery then she will find one that will take him.

As she walks down the corridor to her advanced class she notices the door to the beginners class is open, when she looks inside she notices the nursery manager in the class, then she notices the entire nursery staff are also in the class. She knows then that Ben has a place in nursery.

Treaclepot · 11/03/2015 07:13

It depends on their motivations I guess...

flanjabelle · 11/03/2015 07:25

Wouldn't it be lovely if everyone learnt the basics of bsl in school? Then people with hearing imparement could always feel like this rather than it just being for an advert.

ThreeMoreDaysTillFriday · 11/03/2015 07:25

Sashh I'm not normally a particular emotional person but that brought a tear to my eye (and down my cheek)... On the bloody bus Grin

Oodbrain · 11/03/2015 07:30

I saw it on a bsl/Deaf site no one was objecting to it , some people had commented about it being a nice gesture and wouldn't it be nice to be included in society.
It made me a bit Hmm though.

SoupDragon · 11/03/2015 07:55

Yes but they were only learning for the benefit of a commercial company

How do you know why they learnt? The end result was an advert but the company facilitated many people learning sign language and you don't actually know what the motivation behind the people who attended was.

SoupDragon · 11/03/2015 07:56

All the people who attended are now able to exchange at least basic pleasantries with hearing imparied people.

CornChips · 11/03/2015 08:07

Gosh, to be honest I really liked the ad, and have never thought about what it must be like for hearing impaired people getting about their days. It is genuinely something that I have never given any consideration to at all. It has made me want to learn BSL, really.

Also feeling weepy at the story about Ben.

This is why I love MN... it exposes me to things I never encounter otherwise.