We are a private cleaning company (not an agency) so we pay our cleaners direct as employees. Obviously with all the statutory employment costs involved with our service model we cannot compete on price with the agencies but we are a different type of fully-managed service, we train and equip our employees so they work to our methods and standards, we need this level of control to deliver a high-end service.
Agencies on the other hand are much less expensive and can afford to charge much less because the cleaners are self-employed and not equipped or trained by the company, they are more of a match-making service, sending self-employed cleaners to homeowners.
The reason they need the cleaner to be paid separately is to stay within the law, you cannot pay someone yourself and equip and train them and classify them as self-employed. It is a much cheaper model and with running such an agency they will be able to avoid VAT for much longer than we can since the turnover is the part that the client pays to them.
The percentage they take is to pay for the costs of doing business, ie marketing, branding, office staff, etc.
It is fair to say margins are tight in either model, us private companies have to charge much more, at least £15 per hour and after we are hit by VAT that figure rises to £18 per hour, this is because our overheads are huge compared to the agency model.
If a cleaner is employed and working for a company as an employee then £7 an hour is good as they will have all their statutory benefits paid for by the company such as holiday pay, sick pay, maternity, mileage etc.
If however a cleaner is self-employed and hired by an agency this is not such a great deal as the cleaner has none of these benefits and has to pay their own expenses.
I know for sure that for all the cleaning business models margins are very tight, whichever way you look at it, and they all charge what they need to for their individual business to stay viable. There is a market for everyone within the cleaning industry, we just need to find 'our clients' within that market, ie the clients who want exactly what it is that we are selling.
We are fully booked now until we hire and train again and all my industry friends are growing fast. We always say it's horses for courses, there are all different cleaning service models that will suit different clients. we have to find a good match for ourselves either way.
The agencies are doing the best they can but have very little control over the cleaners, but then they ARE a lot less expensive to pay for!
HTH