When we moved to our current house I was pregnant with dc1. I noticed there was a newish, nice looking school here and thought 'ah good, that's where the baby will go to school when the time comes.' Ds is now 3 and all anyone seems to talk about is the school question. Many people seem keen to avoid the local school (it Required Improvement at last offsted, has a new head, and a large intake from both social housing and local traveller community). Everyone wants to send their dc to an alternative school but the others round here are 'good'/'requires improvement' apart from one small village school (v.v small, middle class intake, not what I have in mind for my dc - I feel like they'll learn more about life in a more diverse environment) which is outstanding. No one ever gets their child in there anyway from where we live (ie nowhere near said village).
Anyway sorry to go off on detailed tangent - my thought ws that it seems the 'normal' thing to do to try to shop around rather than using the school nearest to you. Is that your experience also? Or did anyone find this whole business more straightforward?