To think Tesco are playing games with their toilet roll range?

[wotnowotno]

Is it just me that has noticed this?

It looks like Tesco have stopped their Everyday Value Double Length Toilet Roll, 6 rolls 400 sheets, which retailed at £1.95, and replaced it with Tesco Everyday Value Toilet Tissues, 6 rolls 200 sheets, which retails at £1. The cardboard middles have a much bigger diameter. so they look about the same on the outside, and they're in the same packaging .... they just don't last as long so you have to buy twice as many.

So, what is the point? Why spend what must have been a considerable sum of money "redesigning" a basic household product, that costs about the same but just takes up twice as much room on the shelf?

Funny thing is this - I noticed several months ago that they seemed to be 'testing' the market on this. Every other week or so, the original Everday Value Double Length Toilet Tissue was 'unavailable' when I did my weekly online shop, and they recommended a premium product instead. Lots of people must have gone for it, but I stubbornly sought out a cheaper brand instead - similar to the inferior one they've now put into their EveryDay value range.

My theory is that too many affluent types were buying the aimed-at-the-less-affluent everyday value range, because it was 'too good. They wanted to test how many would switch in each direction to see whether there was a profit to be made in pushing the pack further down market.

Normally I've got better things to do than spend time posting about something so trivial, but it pops into my mind every time I have to change the loo-roll over (which is twice as often as before).

Still, my life can't be as dull as the people whose job it is to put their education to use testing the toilet-roll market!

That's been bugging me too also didn't switch up we are using a roll a day

Obvs tesco wants to make £2 from a 6×400 sheet purchase rather than £1.95.

Every little helps

Hmmm I get 9 rolls of 220 sheets for 1.99 from aldi. Price has stayed the same for 4 years now

Seems your old tesco one was even cheaper which does surprise me! was the quality any good?

I look at bog roll value even though I can actually afford better these days, it keeps my calculator brain mind occupied while I shop I luffs sums. No point in literally flushing money down the toilet if not necessary

TheGirlFromIpanema, yes, the quality was good - it did the job - no frills like quilting or cute puppies - just good basic bog-roll. Obviously it was too good!

This has been really irritating me for several weeks now. That 6 large rolls for £1.95 was great for us. The new range of everyday value ones are much smaller and I no longer feel as though they represent proper value for money. This sort of treating customers with contempt and perhaps hoping we won't notice must be contributing to some of Tesco's problems.

Aldi is due to open around here in just over a couple of months. I can't wait.

So you get the same number of sheets for about the same price?

I expect they discovered that people didn't pay attention to the "double length" part, and so thought they were getting "6 rolls for £1.95" and didn't think it was a good deal.

Now it is "6 rolls for £1" so it looks like a better deal, even though the price per sheet is the same.

It's crap really (pun intended ) now though. The rolls just seem to last no time at all and I do feel that I am buying it twice as often.

Grrrrrr.

18 rolls Nicky toilet roll in Farmfoods/Home Bargains £3.95

Fantastic quality and not at all like the thin, irritable sheets of the cheap brands. Plus with the cheap ones you end up having to double up because it is so thin so it works out twice as much realistically :)

Our tiny Co-op is actually the best place to buy poo paper IME. They always have good offers on branded toilet roll.

Probably because their managers are full of shit

I also bought the double length value toilet paper and am fucking annoyed it's just disappeared.

Trills, I'm sure the extra 5p 'profit' can't make up for the extra shipping/storage of the rolls-with-the-bigger-holes, never mind the marketing analyst's time in dreaming up the wheeze in the first place.

However, if enough people have switched over to Tesco Luxury Soft at £1.75 for 4 rolls @220 sheets per roll (which works out 2.5 times more expensive per sheet), or even the 9-roll equivalent which is still more than twice the price, then I guess it must be worth their while!

Presumably they didn't do a 6-pack of those because it would be too easy for people to work out they'd been ripped off

I get my online shopping from tesco. I tried 2 different cheapo loo rolls and gave up, I nipped over to sainsburys and got 6 good size rolls for £2.10

The price is almost the same for now....fast forward a few weeks and the price is likely to start rising say another 5p so giving them a total increase of 15p on the equivalent of the old style 400 sheet packs.

Tiny 5p increases are more likely to pass unnoticed than a larger 15p one.

The value rolls on offer now are nowhere near the quality of the double length rolls. I am absolutely sure that wotnow is correct. The people that used to buy the double length value are now buying Tesco Luxury or whatever brand is on offer and thus spending lots more.

For me it's this behaviour that makes me loathe the place. They dominate where I live but I know an Aldi is being built this year and I will be shopping in there for sure.

Corgiology, you got there before me.
Nicky toilet roll is the best (and as I have IBS, we get through a heck of a lot!).

My theory is that too many affluent types were buying the aimed-at-the-less-affluent everyday value range, because it was 'too good.

I think even the affluent are able to see that you're only going to cover it in crap and throw it away... so why spend more than you have to?

My theory is much simpler.
If you can get enough things that are only £1, your shopping can seem cheaper

Additionally, not every one can afford to spend £3.95 all at once, regardless of whether it works out cheaper in the long run.