Our small company will hit the VAT threshold this year and, although other similar companies say it will be fine once we have got that milestone over, I am a bit worried that the price increases necessary may seem off-putting to regular customers (long-term clients are my faves, would hate to lose these ones!).
It is a cleaning business and although I think we may be able to absorb around 2% of the cost ourselves, we are going to have to raise prices by the remaining 10% in order to continue to grow and thrive as a company with a future (I am going for the 12% flat rate at first!)
What will clients think about a ten percent raise in rates? I am already selling to new clients at the new rate and that is fine, I still get the vast majority of jobs i go to quote but what about existing regular clients? Will they mind a ten percent price increase?
I know I should in business but I'm not great at implementing even small price increases and try not to do it much even though it's never caused a problem when I have done in the past, I just hate it sooo much and it makes me feel a bit poo, which I know is not the point at all but my feelings get in the way! I don't like talking money after the original price is set up!
We will hit the VAT threshold early next year if our sales remain the same so I need to know if people will pay ten percent extra or will we lose a few clients? What is your opinion - is this really something to be concerned about or will it go smoothly do you think?
Thinking purely with business mind - we can afford to swap out a few clients if we must but emotional mind is saying 'I love my old clients and don't want to lose the relationships!'
What do you think will happen?