Got my new washing machine today and I love it. Just gone to fill in the guarantee reg form and there is a request for my DOB, WHY, if its for marketing and research purpose surely an age range is good enough, if its for insurance purposes its the machine that would be insured not me.
I suspect its to do with selling data to outside agencies as they make it clear that If I give my email and phone number (which I wont) I am happy to receive marketing messages by email etc and there is a box (which I bet they ignore) that I tick to say don't want to be contacted by third parties and I suspect that if they sell data on they get more money selling data with a DOB on.
Anyway not sure why I am asking I wrote NO in big letters all over the DOB box.
I would be interested to know however if people actually give their DOB to companies like Hotpoint