I ran cubs. You should have seen the parental uproar caused when I taught them to iron, Hoover, sew on a badge, and make a cup of tea. From the dads, natch.
We run spa evenings with the guides. There is no make up, but they do make (gender-neutral) peppermint bath salts as gifts for Christmas (lots of the girls wrap them for their dads, as well as mums). We also use the opportunity to discuss personal hygiene, as it would appear that some of the parents haven't quite got round to it ;-) (we judge when it is necessary to run a 'spa evening' by the amount of shocked faces in the vicinity of certain armpits - there are some things that are less embarassing to contemplate when run as a fun chat amongst peppermint oil and food colouring).
They also make a hand scrub and moisturizer (again, gender neutral - it's from an 'after gardening' recipe or some such, and wrap for Christmas.
And for the angsty among the mn jury, we talk an awful lot about gendered norms, and cultural expectations surrounding women and the beauty industry. On the same evening. Which is why i draw the line at make up. I don't vilify make up, I make no negative links with make up, but I ask the girls to think themselves about expectations for boys and girls, men and women, and the differences. They can make their own minds up.
Sadly, the spa evening is always the favourite of the girls. They are, after all, a product of the society they live in. Bit harsh to blame Brown Owl for that - rather look to yourselves and your friends ;-)
We do our best (see what I did there) to try and invite discussion around stereotypes, and open further possibilities for the youth in our care - sometimes there are sticky moments when parents volunteer to come and do make-overs and we have to politely decline...