I presume the Keebles family who run this business thought that by being on The Fixer with the seriously lovely Alex Polizzi people would want to buy more of their stupidly named sausages. The whole programme made me decide never to try them. This hugely self entitled family lived the high life in a rented farmhouse, drove around in a Range Rover and felt they should enjoy a seriously large income from making sausages and selling them to Tesco and others. They employed their daughter who couldn't be bothered to get up in the mornings as head of marketing (aged 18) and their son who hadn't got a clue, and clearly demonstrated that selling to a school catering business was beneath him.
Their marketing philosophy seemed to involve making video clips of themselves doing twatish things like rolling down hills and giggling. They spent time deciding whether people were "Heck" or "not Heck" The whole thing was like Pedlars doing food.
So, please not I will not be contributing to support your Joules/Boden/Aga type rural idlyl with my sausage shopping money, I'll continue to buy from the nice "Black Farmer". IABU?