to be offended and insulted by this video?

[GermyJamie]

Here's an official video posted by the Better Together campaign and played on STV and BBC.

Am I the only one who can't believe their focus groups thought this was okay?

It was awful

Really, the low point was the "man off the telly" bit - the implication that the "average woman" has so little knowledge of current affairs.

I was cringing.

Also (missing the point) - She doesn't talk to her kids at the meal table because they're using their phones, and she rolls her eyes because her husband thinks it's worth talking to their children. It's like an AIBU - AIBU to think that fathers should know better than to talk to their children at breakfast, instead of focussing on eating their cereal? Everybody would agree she was BU.

Like him or loathe him, Alex Salmond has been First Minister since May 2007, and he was hardly an unknown before then. Yet this "average woman voter" still hasn't quite managed to remember his name. She knows he's been on the telly, though.

She could technically be talking about Alastair Darling too, they probably made that video before he also admitted during the debate that Scotland could still use the Pound. Don't think they thought that one through.

It's just a bit... fail.

YANBU, I find it insulting and hugely patronising. "The man off the telly" indeed.

I didn't find "the man off the telly" bit patronising either as I took it that rather like Voldemort they feared uttering his name! Tis a symptom of their fear of Salmond surely.

The accent is so grating! It felt patronising "it's too early in the morning for politics, get back to your cereal".

What is insulting is the very fact they feel the need to tailor their advertising campaign at women, like they are soft little souls who can't read a newspaper and need it all spelling out for them.

Having now watched the whole thing, I now withdraw my somewhat lenient comment earlier and in fact have to state that I too think this video is highly patronising. Offensive? Not sure, partly depends on semantics really. I think the word is becoming devalued somewhat from its original gravity, and of course offensiveness as a concept is quite subjective.

It's a bit daft right enough. I didn't really like it the first 5 times it was posted on MN either on the other Referendum threads so it's also getting boring now. In saying that, I can't remember actually watching a political broadcast for the last 30 years and thinking 'wow that was wonderful'

Seems OK to me.

I talk about politics all the bloody time and her attitude is exactly what I get from most people (not wimmins, people). The referendum is bound to engage people more than average elections, because it is once in a lifetime. However, lots of people will vote who are doing it on gut instinct, what they have gleaned form the TV and guesswork (because no one knows what the EU will do or whether the pound will remain or how much oil is left or what the price of oil will be).

The 'man on the telly' did grate but I thought it was because of the Voldemort thing too.

It's patronising, offensive shite. But then what would I know, I'm just a wee wummin with no time or inclination to think on yon big questions that my husband has spent ages pondering.

As a woman who is in the IOM (Dad only has work permit due to me) I totally understood her view point, but I think Scotland are putting too much on independence. It is more complicated than that, says someone who has lived with the mixed messages we have had

What is insulting is the very fact they feel the need to tailor their advertising campaign at women, like they are soft little souls

The nats have done the same. Fannyfifer posted a link to one full of women talking in over- emphasised Scottish accents about how important women are and are voices count. It was extremely patronising too.

Sorry typo meant "about how our voices should count" The one Fannyfifer linked to on the indy thread seemed to be aimed at women too stupid to notice we have the vote.

YANBU at all, obviously.

Phaedra, in that case , they are all twats.

Lol! Have a look here! www.theguardian.com/technology/2014/aug/27/patronisingbtlady-how-better-togethers-latest-ad-went-wrong?CMP=fb_gu

It is a terrible video for many reasons ('the man off the telly' ) but it's a shame that it says the only reason not to become independent is 'it's too much of a gamble'. If that is the best message the No campaign can come up with, she should have stayed in bed and let the Cornflakes dry onto the brekky bowls.
Are there kids that use colouring pencils AND have their heads permanently in their phones too?

The only good thing about it was the hashtag. #patronisingBTwoman

The video i posted was encouraging woman to get involved, look for info. There are less women in politics, fact.

This one was telling us not to bother our little heads about it & don't bother to do any research or look for info, basically not to get involved.

Also not a "nats" video, nor from Yes Scotland, it's from an organisation who are funding themselves & have been crowdfunding for donations.

A grass roots organisation if you will that actually predates Yes Scotland.

The yes campaign video was patronising as it assumed women had to be told to be interested and active in politics.

The so called patronising woman advert was aimed at those voters who are not passionately engaged in politics. That would be most of the population then!

All those surprised women who have realised they can vote or even join a party appear to have landed from 1928.

The only good thing about it was the hashtag. #patronisingBTwoman

I love that, some of them are quite funny. :) Although apparently people have been receiving abusive messages for making the memes. :/