The ice bucket challenge. It was started off to raise money for Motor Neuron Disease (MND or ALS in America).
In the last few days Macmillan have been encouraging people to do it for them.
I feel so fucked off. It feels like they have hijacked the idea of a much smaller charity. Now when people see it, they will think of cancer and not MND.
Macmillan get over 12 times the donations the MND association get.