They are on a list in today's papers as very high sugar - crunchy nut c.
"The shadow health secretary said he was horrified at the levels of sugar and suggested Labour would impose limits to tackle obesity
No child should be regularly eating Frosties, Coco Pops or Crunchy Nut cornflakes, according to the shadow health secretary.
Andy Burnham said he was horrified at the levels of sugar in popular cereals and suggested that Labour would impose limits to help to tackle Britain’s growing obesity problem.
“I’m not comfortable with the idea that any child in my constituency sits down at breakfast time to a bowl of food that is 38 per cent sugar,” he said in an interview with The House magazine. “And if people are comfortable with that, well I’m going to disagree with them. I don’t think any child should be regularly taking in sugar of that level.”
Many of the most popular cereal brands contain about 37 per cent sugar. Frosties, Coco Pops and Crunchy Nut cornflakes, made by Kellog’s, all contain 36.6g of sugar per 100g. Many own-brand equivalents have similar levels.
Mr Burnham said that a health paper would seek to “reframe the debate on public health, to set out a new approach on public health from Labour”. Sugary cereals would not be outlawed, he said, but there would be limits on the amount of sugar they could contain.
The government’s “responsibility deal”, designed to encourage healthier products and better labelling, had not worked, he claimed, because as soon as one company chose to break the agreement the pact collapsed.
“The minute one company says ‘Well actually we’re peeling away’, it kind of goes. Because the market takes hold and you don’t make progress,” he said.
He promised that the limit of a sugar cap would be reached only after careful consultation with manufacturers.
He said he had been alerted to the high sugar content of many cereals by going shopping. “My wife’s the one who always picks them up and goes ‘Look at this!’,” he said. “You buy some of the products that look as though they’re slightly healthier, they’ve got grain in or whatever, they don’t have ‘sugar’ in their name on the box. But you look at them and go, ‘It’s loaded!’”"