""Why do women do it and not men?""
Younger men are using products, I can see the difference in my nearly 30 year old Son in Law, who I mentioned earlier.
People do look less dry/dull if they use the right stuff. It's just that men were once told it didn't matter how they looked aka Sid James and many old dryed out looking men who were placed with fresh faced women in the media.
I've swapped my usual Elemis and tried something else, my skin looks different. My skin/complextion looks different when I do my whole routine of Papya face peel/exotic moisture mask, primer etc.
I'm not being kidded, I look closer to how I looked when I was younger.
My complection has changed since I went Vegan, I have a bit of "sparkle" back.
I dont have to moisturise for two days after a microdermabrasion treatment, I don't have to peel/prone for a month after a peel.
These products do change the appearance of your skin, over 45 (and for some after 25, smokers etc).
It's whether you care about this.
Just because some people (not just women) do, doesn't mean they have been kidded into it, it's part if your personality/interests/lifestyle.
When I go camping and don't wear a cover, at least BB cream, my skin is awful.
I feel better now than in my 20/30's, my diet and weight are excellent, I'm not ttc, worrying about work etc.
I'm certainly not some silly woman being sold products I don't want to buy, I need them to achieve the look I want, like I need my grey hairs covering.