John Lewis Advert

[ChickyEgg]

I like the new advert but the tagline 'For 150 years you've never stood still....' isn't sitting correctly with me. Shouldn't it read 'For 150 years you've haven't stood still'? Please put me out of my grammatical misery...

You've haven't doesn't read right either to me

you haven't might be better

Got us talking though, which was probably their intention. What bugs me more is that they have changed their font to look like Johnson's Baby products.

True windchime!

"You've haven't"?? Is that a typo?

"You've never stood" is totally correct.

But CallinDana say it out loud. It just doesn't feel right.

You could also add into the choices 'for 150 years you didn't stand still....'

It's a bit mealy-mouthed alright. But then JL's other motto is "never knowingly undersold" which is another fine shitnugget of awfulness.

I think JL's version is better

I also bloody hate Tesco's 'Every Little Helps'

'Shouldn't it read 'For 150 years you've haven't stood still'?'

Errrr no, that would be the same as 'you have haven't stood still'.

I've never been to Italy.

You've never been to my house.

What's the problem with I've never/you've never?

Either it's never, or it's for a 150 years?

You have haven't stood still (if you extend it out) makes it seem worse. I thought I was quite good at this English lark too. What a wonderful language we have!!

Maid I get I have never or you have never. Just not have haven't together iyswim

Agree with tethersend.

I agree it doesn't sound right, but the first thing that came into my head when I saw it was Never Knowingly Undersold, so could it be to tie in with that perhaps?

It isn't a new font. It's one they used to use. At the end of the ad, they show the fonts they've used over the years. I'd guess it's only temporary, just for this anniversary.

OP I can't understand where you're getting the extra 'have' from. 'You've never stood still' equals 'You have never stood still'. Nothing wrong with it.

Ooh I've just notice my typo in my op For 'For 150 years you've haven't stood still'? Should read For 150 years you haven't stood still' I'm confusing myself now!

I think I might go for a lie down

It's the combination of '150 years' and 'never' in relation to 'you' (us) that doesn't make sense.

They have never stood still in their 150 years of existence. Fair enough.

Sorry about the typo. I totally confused the issue by mistyping my idea of what I think it should be and ballsed that up. As Alpaca says, It's the combination of '150 years' and 'never' in relation to 'you' (us) that doesn't make sense.

Perhaps, if they were keen to retain the 'never' theme, it might read better as:

In 150 years, you've never stood still.

Yes that sounds better, MaidOfStars

I maintain that you either haven't stood still for 150 years, or you've never stood still.

'Never' means not happened since the beginning of time.

Again, agree with tethersend.

Love the ad though!