I think that there are some designers and craftspeople on NOTHS that are absolutely brilliant but the catalogues they send out tend to be full of very expensive and practically useless tat that is apparently desirable because it is personalised. Also, they suggest a very singular definition of the target audience, e.g. the dads they project through the products they suggest for them are deferential, work hard at their own desks in the week before devoting their entire weekend to their kids (and doing a bit of cooking a la Saturday kitchen) and apparently want to obsess about their children (and maybe wife) all the time with cufflinks, photos, keyrings, everything, with their children's names on. All the grandads like sheds and allotments. You get the idea.