Catching them young- AIBU to find this Birdseye advert horrendously sexist?

[BOFtastic]

- Birdeye's latest advert seems to be all about coaching girls to "win their man" with food. Apart from the usual guff at the end about discerning mums, which always irritates me anyway, aren't the kids portrayed a bit young for all this malarkey?

It leaves a rather unpleasant taste in the mouth. Much like the product, I'd imagine.

Ah yes, and the protagonists are white and heterosexual. Or are they? Maybe the young lad is gay but fancied some chicken thingies. I digress...
Adverts represent reality, sadly. If the advert showed a black male couple cooking for their adopted daughters with learning difficulties who are of Chinese origin, the company would argue that viewers would fail to relate to the scenario, and would therefore not buy the product.
Obviously, we MNers would be overjoyed and rush to the shops immediately.

More offensive is the way the cutlery is held.

Adverts represent reality, sadly.

Hmmm, so the ecover advert that shows about 10 different women dancing while doing the tidying (because it's just so much fun)... that reflects reality?

Men never do the cooking? That's reality?

Men never tidy up? That's reality?

Your little girl fancies a boy from school who totally blanks her and won't even look at hr let alone speak to her... and you as a parent (in cahoots with a stuffed polar bear) would say ooh let me cook him some dinner to see if he will like you more.

Yes that is reality. As portrayed by advertising execs. And stupid people.

Anyway, I do love that pickle advert, so to worra for that.

Thank you for proving my point.
My reality is yet to be portrayed in any advert.
The 'mum cooks, mum does the washing' reality is probably the norm. Rightly, or wrongly.

I should have perhaps used the phrase 'the norm', rather than 'reality' but pregnancy insomnia currently a barrier to literary genius

Love the Branston advert. Loving dad who whilst not very handy isn't presented as a complete idiot. Easy to relate to, and made me think that I might quite like a cheese and branston sandwich.

On the other hand the Birds Eye advert was really quite disturbing, and I am very glad it's very far my reality or the 'norm' that I know. Weird stalkery girl, pimp in the locker, boy with fetish for rubbery frozen crap.

Great short film BOF, I might show that to my children.

Totally agree with your BOF. In my household dh does the washing and I do the DIY and am the one who fixes my truck (with the help of my lovely neighbour). We both cook/clean and also work. We are not total role swapping freaks (and I don't want cruddy pink tools either thank you !)

YANBU I saw this for the first time this morning watching milkshake with the kids. So they are hitting their target audience

There is a pancake advert out at the moment where a young boy is trying to impress/win a girl

Think it's warburtons

If ad execs really think men are useless, but still want their products to be seen as aspirational. Wouldn't it make more sens to show men doing the tiding up? Or make spectacular dinners with the products on offer?

Surely the over worked wife would think "Fuck me, I'm getting some of that"

Because there is fuck all in this world that will convince me that cleaning products make women dance. Ever. unless they've been sniffing them

Urgh, it's just been on again on ITV. Hate it. And it's hardly chicken breast, is it? It's that reformed stuff that they blast off the carcass and squish together into a shape.

I watched the short film link with DD 13. It was really thought-provoking.