...to think that they DO turn the volume of the ads up between programmes

[CaptainTripps]

I know I have sensitive hearing but this drives me nuts. No amount of technical babble will dissuade me that this is the case. It's just too loud.

Why? Just why would they do this? Does the tv company get cash incentives?

Years ago when I lived in the states, I remember they introduced TV's with "Smartsound" specifically to address this practice--so your TV sound stayed level through the adverts no matter what. It was soooo subtle but good.

sometimes i think the volume drops ?!

Yes they do and I agree it's really annoying

Yes, I work in a care home and the volume gradually increases over the course of the evening when nobody has turned it up. Come 8pm it's too loud for me to think, so I have to turn it down.

Yes they do and it DRIVES ME MAD .

Esp the This Morning Jingle, that is soooo loud....

They don't turn up the volume - since that would be too easy to prove they were doing it. However what they do is play with compression to make it seem louder - within the same overall volume limits.

They are supposed to be stopping this by implementing tech.ebu.ch/docs/r/r128.pdf but I've no idea when that might actually happen.

Why are you watching channels with adverts anyway? They're all shite.

So I'm the only one who finds this a useful alarm clock then?

Yes 100%

That's why everything I watch is recorded -fast forward through the lot

stinkysox, that would be an amazing cause-effect, if I could understand it. Does a loud television really use more power?

They do!
My hearing isn't very good, I can't hear the programme in the kitchen, but I can hear the adverts and BBC programme trailers are even louder.

Always have been, used to wake DD2 when she fed to sleep.

There's a funny Mr Bean sketch where he nods asleep in front of the TV and then wakes up with a start and a wonderfully shocked expression on his face when the ads come on and are deafening

Absolutely captain. That one alone, probably ten times or more. Every two or three years I get the urge, and I have the uncut version :-)