I guess what it comes down to is what context you believe is more valid in this particular instance.
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The fact that the manager used an old joke to make a point to his players, in a closed setting (ie not in a public venue), at a half-time team talk, and that it was just his huge misfortune that a) the player involved was black b) the joke happened to feature a monkey as opposed to goldfish c) someone else in the dressing room didn't know the joke or didn't care and went off on one with a big wooden spoon.
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The use of the word monkey has major racist connotations, especially in football, which cannot be overcome and even if the joke refers to an actual monkey rather than to the more insulting use of the word that it has now acquired, it still shouldn't have been said.
I understand the second bit. I'm not a Daily Fail sympathiser. I have been going to football for years and I hate even the swearing that comes with it. I'm not being obtuse or condoning deliberately racist language. Calling someone a monkey because of their skin colour is so fundamentally wrong, because calling anyone names based on something different is fundamentally wrong, and this has the added history of hangings, abuse, torture to go with it.
I just can't see that this is what happened here. He wasn't calling Townsend or anyone else a monkey - he was using an old joke to ask his players to do something.
I am trying to phrase this right, without causing more offence, which is hard to do on-line. I am interested though in the debate: At what point do we draw a line? As in, having worked with monkeys (real ones), would I have been offensive if I compared human behaviour (and specifically the behaviour of my audience - you know, make it a bit more personal and fun) to monkey behaviour while talking to people about them? What about if there was a black person in my audience? What about if my audience was exclusively black people? Because it's just occurred to me I might have been on dangerous ground with this. Any monkey reference could well have been taken as offensive. Or does the context allow for this not to be the case?
If it is context, take my scenario one above - what could be changed to make it non-offensive (assuming for the moment the manager does want to make the talk more light-hearted than just a dry list of instructions, and has decided to use an old, clichéd joke to do so)? Use of a different animal in the joke (which makes it pointless because the joke features a monkey). Being said about a white player? It not being taken beyond the place it was meant to be heard (ie a motivational, tactical talk for a select few individuals, most of whom (included the player involved) didn't take any racist intent from it)?
I'm not trying to be daft or misunderstand or play down the seriousness of racism in football or society generally. But I think the big thing here for me is that it's not like the use of the word nigger which has no other reference points, other than to describe a person with darker-than-white skin tone, and any joke which features it is not going to be light-hearted. However, monkey is a word which has another meaning (one meant in this context) - it's an animal. A real thing which exists and is talked about. Moreover an animal which has similar features to humans, a huge intelligence, and lends itself to comparisons with humans. Are we really saying that anytime anyone says monkey, we must take it to mean the derogatory version?