To be sick and tired of the Calvin Klein ads plastered all over Oxford Circus tube

[viktoria]

I'm using Oxford Circus tube 2-3 days per day (yes, a joy in itself!). Every time I'm on the escalator I am confronted by the Calvin Klein ads of a model in a bra and pants set - these images, are repeated over and over again to the left and the right of the escalator and for good measure also in the middle between the two escalators. There are no other ads.
I am assuming that there are quite a lot of women using Oxford Circus tube station to get to work - am I the only one who finds this repeated imagery highly offensive? How are women ever going to be taken seriously in a working environment when this is the imagery we are surrounded by?
I am aware that we cannot eradicate sexist ads (unfortunately), but the fact that these ads are virtually plastered all over the place, make it so much worse than having the odd sexist one in between other ads.

I don't get why it's sexist or offensive - don't Calvin Klein sell underwear and have ads featuring men in underwear as well?

It's a takeover; they've paid for all the display space because it's a highly effective way of reaching their demographic target of 16-24 women and 24-34 women who shop at Top Shop, Gap, Jane Norman, H&M, Nike, and all the other high st shops on Oxford/Regents St plus people heading 'up West End' for a night out, plus city workers. It garners them a bit of coverage in trade mags and has a wow client factor when putting together the post campaign analysis.

They sell knickers and bras so add will show model who looks hot and 16-24 in said items to interest demographic

You aren't their target audience but if you complain they'll be delighted: proof people noticed it, proof it's a bit risque and controversial (but that works well with intended target audience).

H+M will do it at Christmas too. Because it works.

Sorry.

It would be only fair if they balanced the female nudity with some of their famously good-looking male models in their underwear too though, wouldn't it?

Women need eye candy as well and some women buy men's underwear for their husbands/boyfriends as presents so advertising male underwear reaches buyers of both genders.