Interesting fight thread.
I'm pretty sure JO is referring to a family they filmed for Ministry of Food. It was a young mum and toddler, and she did feed her lo takeaway in a polystyrene box on the floor because she did not know what else to do. It wasn't that she wasn't willing, or didn't have time, but she just did not know to shop and cook and put a meal together.
And yes she had a big fat tv, but I think the point JO is making that she wasn't so desperately poor she couldn't buy anything that cost more than 40p - because surely you would always sell the big tv or at least take it back to bright house if you literally couldn't afford to feed your child - so it was more poverty of knowledge than poverty of funds that was causing the problem.
And yes there are lots of people producing good nutritious food on a budget, but there are also lots an d lots like this girl who just don't know how to do it.
He is a well known voice, he has influence, he has good intentions. Good prices are rising, wages and benefits agree falling, so he wants to focus on low budget family food - that's a GOOD thing surely? It will draw attention to the issue, spark debate, maybe bring about some changes.
Also, done people seem to be not getting the fact that Fifteen is not for progit charitable trust. That means he does not make a profit on it. And he set up the first one ages ago, well before Jamie's Italian and lots of his really big business ventures.