Because usually I only want to buy ONE item, not 2 or 3 or 4 whatever. Or maybe I do want 2 but I don't want 4 yet the offer is only on 4 which will go off before I can consume, and I'm thinking "You bastards, just offer the basic single item at a basic low price, thanks."
This is why I shop in Lidl (except that Lidl had a 4 for 3 offer today, on an item I only wanted one of, and I wanted to screech).
When I only one item but it's on BOGOF, I always think "If you can offer BOGOF then I bet someone else is just plain selling it cheaper for each, I am not going to buy 2 when I only need one so I'll buy something else altogether. I wonder if the shop across the road has it cheaper for single items..."
I don't want to be manipulated.
Do you think I'm mad or does anyone else have the same reaction?