To think a man would never have been cast in this role?

[lougle]

I rarely feel moved by my inner feminist but this advert gets my goat every time I see it.

Poor little woman couldn't possibly understand how technology works

Ive just seen that on the adverts in Britains got talent as well. I can't say I thought anything of it, and I don't see a problem.

You don't see women acting like goofy parents that haven't got a clue about like either, but you see men in those roles. Do you get about that as well?

Actually, I don't know hiw the technology works. I'm typing this on an iPad, and when I hit "post message" my words magically appear on MN. I haven't a fucking clue how any of it works, but it doesn't matter. And that's what the message of the ad is; even if you're not in the first flush of youth and feel a bit bamboozled by all the new words, you can still do stuff on an iPad.

And it is magic. So there.

I do a bit, clouds

It's honestly not like me to get so wound up by an advert. In fact, if the line 'don't ask me how it works, I just press this button...' was omitted, I doubt I would even have noticed.

I think it's probably because I'm quite technology savvy and have to overcome the 'surprised' looks every time someone needs help and it turns out that it's me that can help them, rather than DH.

I think Joanna Lumley is poking fun at herself rather than all women and in reality most people of her age probably wouldn't be that tech aware - my DM hasn't the first clue about computers or Sky TV.

Ad doesn't bother me at all. So what?

I love it - where else will you get a 60yo woman advertising as funky rather than slapping in the tena pads?

DS says she's as daft as me! I'll take it as a compliment.

BTW - I choose to not understand how technology works - that's why I have children - they deal with the gubbins of things.

Each to their own

I have vowed never to become that person who can't use technology. It's ridiculous in this day and age. My parents still don't know how to use a VCR and that was the technology of their day for gods sake!

I can't see a problem with the advert.

Yabu. That advert exists because Miss Lumley was willing to do it.

I work with a man who can't keep on top of his emails. He has just turned 40. Being technophobic is not gender specific.

Yanbu to find the advert really fucking irritating though.

I disagree tbh OP

I could easily see someone like ronnie corbet or that man who used to be lily savage (forget his name) doing that ad

paul o'grady! just came to me

God, I'm glad someone else has brought this up!
The first time I saw it I was so shocked, I can't believe she agreed to do it!

It's partly the age thing too, it's so bloody patronising!

The thing that annoys me most about that ad is the implication that Ms Lumley only has one telly so has to watch 'her programmes' on the lap top.
What a load of shite.

I hate any advert which uses lazy gender-based stereotypes. Unfortunately, this is pretty much 99.9% of them.

I saw it more as an ageist thing rather than sexist.

But if I think too much about how the Internet works my head wants to explode. I get the idea of it, and can use it, but if I think about how it actually works I'm baffled.

I think JL rather revels in being a bit of a Luddite - she's done various interviews in which she is keen to give the impression that she wafts gently through a life with no nasty 'modern' stuff in it. I'm glad she has a lovely life, but the ad is annoying.

thought shed be rich enough to have more than one tv in her house !!!!!

thats more pathetic than the ad itself

This one doesn't bother me. But the one with the girl inviting the boy on a couple of dates and then resorting to buying his company with fish-fingers REALLY pisses me off. I find myself shouting at the screen "If you're not good enough for a trip to the cinema then let the little git find his own sodding fish-fingers! Have some pride!"

Possibly I slightly over-react.

didn't joanna lumley recently do an interview whinging about how new technology (smartphones, ipads etc) is making people antisocial? I found that as irritating as the sexism personally