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Original poster

To think mumsnet are helping promote sexist attitudes

3 replies

YoniFoolsAndHorses · 31/05/2013 15:36

Re "girl" and "boy" toys.

I am a 'Mumsnet panelist' and regularly fill in a load of little surveys. I have never win any of the £50 amazon prizes, but actually I have never minded that at all. I can do the little surveys easily on my phone in a few minutes, and I like to think that it's doing my bit to keep mumsnet getting bigger and better.

Until this afternoon.

Until I get a survey about toy cars and trucks to which I would only be elegible to answer if I had a son.

My daughter plays with similar cars and trucks. We know the make involved well. She has fantastic and reasoned opinions on the toys involved too (we tried the survey together - although I didn't submit it - I just answered the first question incorrectly and said she was a boy).

How can this possibly be right that mumsnet is allowing such sexist marketing to continue around 'girl' and 'boy' toys?

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MNHQ

OliviaMMumsnet · 31/05/2013 18:23

Hi there
Thanks for your comments here -
We do appreciate where you're coming from but this is the particular group that the client wanted responses from in this instance and we will of course pass on this feedback.
Thanks again
MNHQ

MNHQ

RebeccaMumsnet · 01/06/2013 21:48

Evening all,

Thanks for the report BIWI.

Just acknowledging that we've seen this but being the weekend and the end of the holidays, it's taking a bit longer than normal to contact those dealing.

We will post again as soon as possible but please don't think we're ignoring you.

MNHQ

carriemumsnet · 01/06/2013 22:33

Hi all

First off huge apologies for the delayed response. I'm just back from half term hols and wanted to check in with the folks who had put the survey out to the panel before posting. The insight team are all suitably mortified that they didn't push back on the survey wording and make the client (a research agency) change the criteria before it was sent to the panel. We have certainly learnt from this experience and promise we won't allow it to happen again. We have sent your feedback to the client. We love the idea of just saying does your child play with X (insert doll/ train set/ or truck) and taking it from there. It sounds so obvious now - but sometimes in the rush of a busy day mistakes are made. We should have known better, but we can only apologise that we cocked up and take steps to stop it happening again.

Thanks to everyone for taking the time to highlight the problem and apologies again.

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