To loathe those cancer ads.

[CalamityKate]

You know, the "hey cancer you prat. We're not scared of you" ones?

I can't see the point if them. They make me squirm and I'm not sure why.

I hate them too - as others have said when people die of cancer it is not because they didn't fight hard enough which is how those ads could be construed .

'CRUK is a very male-dominated organisation'

That's definitely not the case

Cant say i like them either, but they want to give out a message with gains them charity money. People are more likely to give if they see something that upsets them.
My brother died of cancer at 16, i think more advertisements with teenagers on would be good instead of making it look like only middle aged-elderly get cancer which is very untrue. All ages suffer cancer and die from cancer, i think more money also needs to come from the government instead of some of these charities running on donations alone. So many charities out there that are never mentioned too, like clic Sargent and joshuas foundation. Both helped my parents and brother whereas make a wish and cancer research are the only ones we hear off.

Government needs to step up, as cancer is killing everyday, people are suffering each day and more money needs to be pooled into research so cancer can be beaten. What these charities do are amazing and if these sad adverts bring in donations i have no problem with that.

I quite like them. I've lost both parents and a step parent to cancer. For me these ads are not about any individual battles with cancer but our collective effort to find a cure and better treatment for the disease.

Anyone who has seen someone die of cancer knows its not about the individual being able to fight it but, in my case, watching it happen made me want to do something to reduce the chances of another person going through what the people I loved did.

I agree with Spero. I'm still here over twelve years later, and it had nothing to do with how hard I fought, and everything to do with being lucky enough to get an early diagnosis and prompt and effective treatment. And that the cancer I had was one which responds well to chemo and radio.

It is all wrong to talk about this disease almost as if dying from it is somebody's own fault for not fighting harder. There must be better ways of raising money for research than ad campaigns like this.

The 'falling' advert was very good. It had a wide range of people in it, stressing that cancer can happen to anyone. It was direct, emotional and made its point.

the battle metaphor is hopeless, over used and offensive to all those who 'failed' to be a good enough fighter.

I am following Lisa Bonchek Adams on Twitter - stage 4 incurable breast cancer - and she is brilliant on this.

I agree with sudaname too, I liked that one (or appreciated, I should say),

It really brought it home.

Just goes to show, there are many ways to reach people, perhaps this will work for some. ?

I think ultimately I want to take the personality and endless positivity forced upon us about cancer away.
Yes I want to remove all the upbeat bullshit out of cancer. From the point of diagnosis, to the charming treatments, to living with the 'all clear', to dreadful tragic death.

If I'm really honest I hate all the Target breastcancer bright pink
The disgusting garish daffodils of Marie Curie

I get that it happened but we don't have the same with heart disease or stroke
Hobble Heart Disease
Stifle a Stroke