To ask someone for help to explain why this is £107.00
LaurieFairyCake · 03/05/2013 07:51
BrienneOfTarth · 03/05/2013 08:08
It's a members-only emporium selling limited edition stuff.
It's all about high-volume vs low volume products - high volume is cheap, low volume is expensive.
We've got used to stuff being cheap because it is made in high volume with as low production costs as possible. So the initial design and setup costs are spread over tens of thousands of final items, and these costs only add pennies to the final cost.
The reason that sofas, for example, are so ridiculously expensive, being several thousand pounds for something which feels intrinsically like it ought to be only a few hundred, is that there are so many thousands of different sofa designs. Therefore each design will only sell a relatively small number, so each person that buys a sofa has to pay for a significant fraction of the wages of the person who designed the sofa and set up the processes for making it.
This emporium is selling low-volume heavily-designed versions of the high-volume tat which we can get cheaper elsewhere. The premium price is because it is low volume, but partially it's low volume because it is premium price. The people who have £107 to spare on this will be pleased to know that their home which looks so elegant filled with objects llike this is so different from the homes of ordinary people who buy cheap tat from WH smiths.
Dawndonna · 03/05/2013 08:10
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