To me, it is definitely about priorities.
I see lots of clients who claim to be unable to afford basic healthcare for their pets, but then suddenly can afford to get their vaccines etc (£24) because they are going on holiday for 2 weeks (£X??) and putting the dog in kennels (around £200.)
I don't care, is the honest answer. DH works for the armed forces, and hasn't had a pay-rise for 2 years. I started a vet business 2 years ago, and work 6 days a week, 50 weeks a year, and am still taking only a small salary as the business needs time to build.
It's easy to look around at people you know will probably be earning even less, who have flash cars, designer clothes- but none of those things actually matter to me. We don't believe in buying new cars (waste of money, imo) and DH and dad fix the cars we have when there's a problem. I can't be arsed with designer clothes- if you want to pay over the odds for a white t-shirt with some "name" on it, that makes you a muppet in my opinion, but that's your prerogative.
The main spends in our house are mortgage, heating/ electricity and food. I can't do much about the mortgage or the council tax or heating bills, but I do spend money on decent food. We have 3 young children. I am of the opinion (and it IS just my opinion) that they are better served having decent food every day than having expensive clothes, or an ipad. I do shop at my local butchers/ fishmongers, have my veg delivered by a small local firm, because I believe in supporting my local community.
I have noticed our food bills increasing, and I try to be prudent, but I won't compromise on decent food for our kids. They can wear cheap clothes and it won't affect their health/ growth, but crappy food will.
My dad was made redundant in the 90s, and invested the money an got another job. Until then, my parents had no savings, and it was a worrying time. His investments have paid off, and he now has lots of money. But he still drives a Y-reg car, wears clothes from asda. Why- because he doesn't give a shit what other people think of him!
We spend any disposable income on our house, really (we DIY!) because having a nice place to live and decent food is important to us. I don't have an ipad, but I do have a (cheaper) tablet- dad (computer geek) looked into it and found that the specs for the tablet he got me for my 40th were better than those of ipad. I refuse to pay for a "name", but it seems like to many in society that is tantamount. Up to them, of course
I feel a lot of people have these things because they feel it is "expected", and maybe there is an element of appearances. I am not impressed by things at all, and I don't feel any pressure to "keep up". We will get a holiday this year, but its a cheapy, and we'll have a great time and make the best of it if it isn't perfect.
So, OP, ironically we don't have a large disposable income, although we make more than you- we have debts from setting up the business, a mortgage, bills etc. I too sometimes raise an eyebrow at people pleading poverty with designer gear and an i-phone, but hey, that's their call. Happily, I don't want designer gear, an ipad OR an iphone, or even a posh car. I see it as, if I did have lots of money, the only thing I'd want to spend it on is more holidays with the kids, but then I'd have to work more and would be less able to take holidays!!
Maybe everyone HAS won their laptop/ iphone/ipad around here, but all the shops in the high street have gone, and in their place are "we sell gold" "we cash cheques" "we'll lend you money till payday" establishments, which would lkead me to believe that everything is not as rosy as people make out!