Churchill Car insurance advert - fake promise? - what does it actually mean?

[marinaaquamarina]

Saw their advert on TV:

At the end the caption says Free Guaranteed Hire Car

AIBU to ask what they actually, literally, mean by that?

What is a free guaranteed hire car?

Does it mean that a hire car, which is guaranteed, is free?

That the guarantee is free?

OR did they mean - Guaranteed Free Hire Car

If they did, why didn't they say so, rather than imply something much more vague?

Not that insurers would ever use the small print to dodge a vague, deliberately badly worded, promise anyway

I can't believe with all the teams of educated ad people and corporate lawyers who preview these things nobody noticed that the advert doesn't say Guaranteed Free Hire Car

Or AIBU and having a Lynne Truss moment?

I don't know, but I would assume from the wording it means the hire car is in a fit working state and has been guaranteed as such? And that it's free? I should think it doesn't mean that you're guaranteed a free hire car, but that the one you get should be in good working order.

Free hire of a "guaranteed car", whatever one of those is.

Watching the ad - certainly implies it's a free hire car - I'm unclear exactly what it is they're guaranteeing.

I would be very surprised if they guarnateed a free hire car in every circumstance - one for the advertising standards authority - good old churchill

Doesn't guaranteed look funny now after reading it so many times?