Next Nike Ad for Oscar Pistorious competition

[RapunzelAteMyHamster]

Am I alone in thinking that this is a really inappropriate competition for a fairly well known industry magazine to run? Or have I had a sense of humor bypass? Most of my professional network seem to be laughing about it and I'm just not amused.

Basically, you have to create a new ad for Oscar Pistorius following his arrest. The one with the gorgeous picture of Reeva Steenkamp with "Just Do IT" next to it makes me feel a bit sick.

I know these sort of things go round the internet but for a magazine to be encouraging it makes it worse somehow. Am I being unreasonable?

Sorry, meant to link it!

Here

Got this on FaceBook today

Don't forget Comic Relief this year. Just £5 can help a disabled African learn the difference between an intruder and his girlfriend..!!!

Sick

That is out-of-this-world offensive. It doesn't surprise me at all that advertising "creatives" would think this sort of thing was a good laugh. The only thing that is surprising is that they don't feel the need to pretend not to find this woman's death funny.

I don't get offended easily but this is appalling. If my company had an account with any of the agencies mentioned in this I'd be reassessing it as a matter of urgency. There's a young woman dead - if we believe Oscar Pistorius's story then there's a young man going through hell because he's killed the woman he loved accidentally, if not then a cold blooded murder took place. Neither situation is really deserving of marketing people having a laugh about.

I am a marketing person, I can see our creatives Black humour loving this kind of thing.

Vile.

I tried to comment on that page but can't on my phone.

It's twisted stuff.

She was a living breathing human being who died scared and alone hiding in a bathroom. How low do you have to be to make her into nothing more than an inanimate prop for a bad joke?

I think it's the veneer of respectability it's given by the fact it's a competition that upsets me quite so much. That and there are people I know laughing at it.

Glad it's not just me anyway! I was thinking I'd had a sense of humor bypass.

at least it is fake

Some of those are very clever.

The Chip Shop Awards, which is what these are, are all about advertising "with no limits" and have categories such as "best use of bad taste". These particular ones are vile though and I'm surprised The Drum (a well known and respected publication) have shown fit to run them.

It's not fake, obviously they're not actually Nike adverts which Nike plans to run, but it is a real competition, being covered in a real magazine.