Reason for 'no points' is nothing to do with insulting mothers who don't breastfeed.
It's actually not about mothers and their feelings at all.
The government does not care about any of that.
This in an international agreement, to curb unethical marketing of formula.
Infant formula can be - legally - sold at a consistently low price, and IMO should be. The mark up on formula is massive - sorry, no way of proving this, but it's a widely known and accepted industry fact.
There is a large amount of money spent on marketing and product support, plus a large profit - all combines to keep prices high. I'd be in favour of an investigation into unwieldy profits made by manufacturers, who collude to keep prices high.
Why get cross about a few measly points, and not about the unnecessarily high price of the product?
You can be 100 per cent sure that without restrictions on marketing, it would be a free for all - except for bringing the price down, permanently.