*fuckadoodlepoopoo' ? nope, I said e.g. Cadbury's Dairy Milk bars were all wrong because of the supremely high vegetable fat and sugar content in them. A chocolate bar that is anything but chocolate, if you see what I mean.
Re your q about olive oil. This is why I don't say 'caveman', but prefer 'paleo'. Not sure if olives were there for 'cavemen' but the over-arching point of paleo is that you only eat things that are natural and in their original natural state. Olives are totally fine and oil is made directly from them. No weird chemical processes/methods.
I've long thought I was lactose intolerant ? never formally diagnosed, but I did notice that if I had a glass of milk in the evenings, I would always wake up feeling like arse. But, to answer your question, raw milk is allowed on paleo. Not sure of the thinking behind it, but presumably if it's raw, it's not messed with. I think paleo followers include milk because they love it too much or allow it as a treat. For example, caffeine is not allowed on it, but I need a morning coffee in my job! And life is only so long?
I agree 'paleo' or 'caveman' may be a pure marketing gimmick, but as a shorthand, it works for me and allows me greater clarity. When I'm shopping, anything that does come in plastic packaging I automatically know to avoid. Maybe they just called it 'caveman' because Cavemen didn't go to Tesco and pick up anything in packaging?! Who knows!
Re the fire thing ? no, I kind of more mean that 'going paleo' shouldn't be taken so literally as 'pure caveman'. A raw parsnip would taste 'orrible! Again, paleo gives you an easy frame of reference to start with i.e. get a vegetable, try not to pimp it up and eat it as naturally/unfussed with as poss.
Yes, I personally avoid butter - for some reason, when I look at it, I just gag. I can't taste it in sandwiches, for example, so figured it was needless calories. I also avoid salt (horrendous circulation and water retention issues for me) and unsalted butter tastes like an armpit. Additionally, my dad was in love with butter. When he put it on bread you couldn't be sure if it was cheese! So, maybe that's got something to do with it? No, I don't think butter is bad for people in moderation ? I just think the concept of 'moderation' is so, so skewed now ? again, it's this confusing grey area thing. So, by me totally ruling it out, there's no confusion left to be had. Butter for some might be like that Mars bar for me ? a little bit of the 'bad' keeps you from totally going off the rails. I need that little bit of 'bad' because my adolescence was spent gaining a lot of weight and so I know what a Mars bar tastes like and hence I have the knowledge of the craving/sugar, if that makes sense? If I had never tasted a Mars bar, I doubt I would crave it.