I don't often feel like I have anything useful to add to threads but in this instance I couldn't not speak up! 
I am a mum and a photographer. I do family photography.
I am by no means alone in the photography industry in thinking that Venture are giving photographers a bad name and making all our jobs more difficult.
Because of the combination of hard sell and their prices, customers repeatedly come away with a terrible experience. Can you think of any non-photography sales situation where you would willingly put yourself through a hard-sell situation? I despair that it has become so successful for them (£££ of course!) that so many mums think it is the "norm" for photography 
Professional photography should be a joy from beginning to end - that is what I aim for, and I get feedback from each and every client - and so far, touch wood, they are 100% satisfied from start to finish. Indeed they loved the photography and loved the sales session - because I asked them pre-shoot what they were aiming for (eg, a canvas for the wall, a present for grandma etc). tailored the shoot to this and didn't push anything - only suggested what seemed right for their home, their style and their budget.
Another point that someone mentioned I'd like to pick up on - Venture only do the white-background same-style-for-everyone. Because we've all seen this in people's homes everywhere we are brainwashed into thinking that's the 'correct' way to do it. I wouldn't personally want a white-background photo of me and my family on my wall, but some people do love it. Just like you wouldn't all want the same piece of art on the wall - it's not a one-size-fits all kinda thing..!
I give clients the choice, and the vast majority want to do outdoor shoots - walk in the country, natural relaxed posing with the family in beautiful suroundings, or non-posed shots of children interacting framed in an artistic manner with beautiful natural lighting, sunset etc.
Just be aware you do have a choice.. you just need to find the right photographer to suit your style.
When choosing a local photographer go with your instincts. Look at their portfolio (there should be a good range on their website), look at how long they have been working, look for testimonials/recommendations, and look for someone that suits your style.
Sorry for the rant, but MAKING MUMS HAPPY with photography is very close to my heart!! That's why I do my job!
And no.. I don't make much money I do it because I love it and it brings so much joy 