To turn up to the cinema late to avoid the ten minute toothpaste advert they show before the film?

[ThreeBeeOneGee]

I'm too tight to pay for full price tickets at the cinema on a regular basis, but I sometimes take the children to one of the reduced price 'kids' showings in the school holidays or on a Saturday morning. The tickets are cheap for three reasons: morning showing, films that have been out for months, and sponsorship.

They used to be sponsored by Lego, which would mean a thirty second Lego advert, then trailers, then the film. I had no problem with that.

They are now sponsored by a brand of toothpaste (I don't want to give them extra publicity by naming which). We now get some regular adverts, then the same awful TEN MINUTE ADVERT for the toothpaste every time. The first time I saw it I hated it, as did my children. This morning was my third viewing and it actually set my teeth on edge.

On the last two occasions I have made a note of the timings. The lights didn't go down until after the toothpaste advert, so I don't think our entrance would disturb people too much if we booked seats next to the aisle. WIBU to time our next cinema trip so we arrive after this abomination has been shown?

Today we turned up 18 minutes after the advertised start of the film. It was slightly embarrassing being shown to the very good seats we had pre-booked when everyone else was already seated (cinema was full so we felt a bit like VIPs) but worth it as we missed nine of the ten minutes of toothpaste advertising. A lot of the other parents were looking at me a bit resentfully enviously.

Oh the fucking Nurdles. What absolutely does my head in is she can't even pronounce Nurdleworld - "Nurderworld". And she has her head in the wrong place at the end when she's pretending to peak round the red curtains.

Well done. I forgot when we went to kids AM last weekend and we had to sit through it again. DH was looking but then he didn't know what we'd gone to see so perhaps he thought it was about toothpaste? Then DD thought that Barbie in the Pink Shoes looked good, so I suggested that daddy might like that

That girl doesn't even have a name. She's just a Team Member. And it makes me unreasonably that Lilly has to sit in the back of the car with the baby while the boy toothpaste-thing gets to drive with the boy-person in the passenger seat. Then the boy won't tell his sister where he's been when he gets back.