Switzerland calling!
It is -1 here at the moment and I don't yet have the underfloor heating on for winter. The house is just comfortable and yet each room has a bank of French doors instead of windows. They are triple glazed, the house is very well insulated and the heating is run from a compressed recycled wood chip burner in the cellar.
I used to constantly have the radiators on in my place in the UK over winter. The sash windows let in draughts and even with secondary glazing it was cold.
On Monday we had a blizzard with 50km winds and 5 inches of snow, yet my plane still managed to land, and all the roads were clear of ice and snow on my way home.
I have winter tyres on the car from October to April. It's not the law, but if you have an accident by not having them your insurance could be voided. They are not only for snow, also good for just cold conditions as they don't harden as much as other tyres. I cannot believe people in the UK don't think about fitting them.
It doesn't always snow in Switzerland at winter, but they are always prepared. Everyone has a good snow shovel at the front door, and most people clear and salt their path and steps in the evening. If the postman slips on your step - you are basically paying for his hospital bills and loss of earnings.
People take the weather reports seriously, and always dress appropriately. Jack Wolfskin is a very popular mid market brand here, but you can pick up great thermals from Aldi or Lidl, I have a pair from each and I would recommend them. Electric socks that heat up are very popular too!
You can buy excellent snow suits from H&M, I travel to Sweden frequently and the majority of kids are wearing them, same here in Switzerland - they cost 60 max. They are very well made - they do the fleece under layers, or kids wear thermal tights and tops under them, or track suits. Good snow boots and thermal socks can be picked up at Lidl too.
I don't think UK school uniform helps. My son went to school in the UK in a snow storm and we put him in his snow jacket and trousers, but the teachers didn't want him to spend time putting it on at breaks to go out, and it was cold with just uniform underneath. How girls would manage in school skirts, I don't know.
In school here, they strip down to their thermal, fleece or jersey layers and use their house slippers indoors.
We came home and went to Gullivers after Christmas one year, DS all kitted up and cosy. It was awful seeing kids in Welles and ankle socks shivering and miserable with cold.