How does anyone justify charging £10 to "deliver" an E-Ticket, or £3.50 per TICKET, booking fee, on the same booking, or £45 for a t-shirt (as I understand it a lot of the money made on tour comes from merchandising which is largely controlled by the band/their management).
It is not the easy money everyone thinks, I made £450 this summer, on 2 tickets and a camper van pass. I wouldn't deliberately have set out to make that money, the by product was nice, the reason for having to sell the tickets in the first place wasn't.
Would I try to do it again - absolutely not, why I think, is it because I wouldn't love to - not at all. Its because I wouldn't want to take the risk of shelling out almost £400 on the off chance I would make money again.
Tickets tours regularly get burned, so often where I live that DH and I had a policy of not buying gig tickets to venues in our local area, because it was so easy to pick them up at less than face value close to the start of the concert.
Reading tickets this year flopped for touts, I have been to the V Festival for half price, Red Hot Chilli Peppers for £25, Elton John, £20, Snow Patrol £10, Stereophonics £15, and thats off the top of my head, there are plenty more I have been to for a lot less than face value.
It is annoying, but so are ticket prices in general, Ive been looking at Bon Jovi tickets, "official" web site shows this
Ticket type Ticket cost (face value)? Quantity Seat location
DIAMOND CIRCLE £140.63 (£125.00) Sold out
GOLDEN CIRCLE £112.50 (£100.00)
SEATS £95.63 (£85.00) Sold out
STANDING £73.13 (£65.00)
SEATS £50.63 (£45.00)
SEATS £28.13 (£25.00)
SEATS £15.00 (£12.50) Sold out
DIAMOND CIRCLE VIP - (Box Office Collection) £295.00 (£295.00)
This package includes Diamond Circle Ticket, Laminate and Lanyard, European Merchandise pack,VIP preshow party, food, wine, beer, Preferred Entry, VIP Entrance, Host, Bathrooms, Cash Bar, Merchandise stand (where available)
£14 in booking fees, per ticket, £12.50 booking fee, per ticket, etc, etc, how is this any better than touting? I don't approve of touting, I don't like touting, but I don't see how it is any worse than any of the other practices that surround the music industry or making money in general tbh, unless you work for a public sector organisation/charity or other not for profit organisation, (which I deliberately do) then the aim of your employer is to make money, in one way or another.
And just as a test, I have tried to get the £25 ticket, there is another £2.31 transaction fee, I have no doubt if I carried on going there would be a credit card fee.
The only gig I have been too, where ticket(s) and prices are controlled and are kept artificially low is the Alarm Gathering, which is all about the fans.