I was watching Come Dine With Me whilst eating my lunch at about 12.30 and one of the contestants made a nasty comment, to which another replied jokily 'Ooh, you bitch'. I am not a prude and swear myself all the time, but AIBU to think that during the daytime this word should be bleeped out? It is swearing, to me, and not suitable for pre-watershed. Do you agree or am I being too prim?