AIBU wanting to know why 'diet' food ads are invariably marketed towards women?

[twofingerstoGideon]

I've just sat through some TV ads which comprised an ad for a low fat cereal bar clearly targeted at women, WW advert clearly targeted at women, low fat yogurt advert clearly targeted at women ("Oh, pleeeease Doris, tell us your secret... - you know the kind of thing.)

Where are the adverts featuring skinny men wanting to know other skinny men's diet 'secrets' while they skip around being chased by a giant muffin?

It's not just women that get overweight, is it?

There are a few books about it, if you post in the feminism section you might get some suggestions :)

Thanks Bertie. CrackFox - I'd never noticed that, but now that you mention it...
We also seem to be obsessed with household odours in a way that men aren't. Again, in real life I don't know anyone like this. It's bloody endemic, isn't it?