'spoiled' is getting a greater number of consumer goods than someone else (although consumerism is a different topic i have strong feelings about). it is an attitude of mind. it is giving in, giving things, backing down, permitting things you don't feel comfortable with etc etc to avoid tantrums and ill feeling, and yes, it's a fast track to not giving children a moral compass and they end up feeling all at sea.
but they may have thought out giving the ten year old
and don't judge the behaviour harshly. my three year old was a dream child, now she's four some of her whiny tantrums could cause others to tut, but then it's how i deal with this that's important, not the fact she (and almost every other four year old) does it.
my rule usually is if people tut, you're doing something right.
yes, i dislike tv, i agree gawping at tv for more than half an hour/hour is not what i choose, but not everyone feels that way and may tut you for doing something you do unwittingly (bfeed, co-sleep, pram, strict punishments etc)