If they compare themselves and their work to that of an Olympian athlete one more time I think i'll scream.
I'm sure getting a Michelin star is no mean feat but it's hardly the friggin' same as competing, at the peak of physical fitness, against the rest of the sporting world.
And if they use the term 'pushing boundaries' or 'ground-breaking' anymore... 
Ahhh, that feels better now i've let that out...