to think Farmer Dad on new Hovis ad is a miserable git?

[squoosh]

Reminded of this by the P&G Olympian ad thread. Has anyone seen the new Hovis ad?

It shows a 10 year old boy helping his Dad out on the farm for a day. His Dad is gruff to say the least and they partake in lots of back breaking farm pausing to eat their sandwiches in silence.

At the end of the day Mother and son are nervously sitting opposite Farmer Dad eating their dinner. Farmer Mum pipes up 'How did it go?' and then after a pause Dad says 'He did great'. Mum and son look relieved/thrilled for his approval.

I can see they are trying to move away from cloyingly sweet ads but does anyone else think this Farmer Dad is a miserable sod?

Bullying and child abuse?!?!

Get a fucking grip

What a miserable advert, that is one household I would want to stay away from.

Rabid thank u so much for your wisdom, though you have read the threads so makes u a bit sad too.

Kayano, honestly that's really how it made me feel and I am no softi but I definatly found it unpleasant and upsetting.

I thought it was a crappy ad because the dad was really horrible

God yes, I agree.
I saw that advert today and I kept expecting a lovely, warm ending to it.
But even when he was eating his Hovis he was still a miserable bugger.

If I was his son I wouldn't help him again, a thankyou cost's nothing, does it?
Adds in case anyone thinks I'm taking this a bit too seriously.

Well as a farmer's wife I can assure you it's a load of old bollocks.

Surely a load of young bullocks?

Child cruelty sprung to mind

It's not exactly selling the product though, is it?
Even when The Farmer's Wife produces the Hovis he's still a miserable bastard.
I'm not rushing out to buy.

Ooh am I alone? I thought it quite lovely.

As a farmers daughter (and now a farmers wife) all I can add is; 'old school' farmers are generally seen as men of few words, often spending lots of time alone they can be quite quiet and not known for showing emotion. My Da was never one for giving praise unless it was really deserved, he wasn't a fluffy, cuddly type rather like the man in the advert, so such praise was rather a big deal in our house.

Maybe the boy is not his kid?

I'm more appalled by all the RAH RAH Britain shit happening because of the Olympics and the Jubilee. Honestly, does everything have to have a Union Jack on it?

And what, exactly, makes it 'farmer's bread'?

Lol, he doesn't look abit like him does he!!! Maybe he has an inkling!!!

Are the different responses due to where posters where brought up?

the woman doesnt look scared of her husband in any way ! she is clearly asking how the dad how the son did to see if he has the makings of growing up to become the next farmer ie to see if he has what it takes for later - its clearly the first full day the son helps his dad on the farm - quite the rite of passage for farmer's sons!

women can interact with husbands without secretly being terrified of them!

however, agree far too many jobs, that fencing without any machinery would result in a long day, about 10 posts done (that little lad would not be able to help effectively), at least one of them bonked on the head with the knocker, and many expletives - aa summer jobs (tho luckily not my head last time, hubbys, so many expletives but a lot of fun and laughing :P )

Oh yes us brits should know better then to have a raa raa Britain moment

Well, um it bought a tear to my eye.

It's how it was in the 70's (and no, I wasn't brought up like that!)

Reading between the lines, the mum is saying "is he good enough , has he got what it takes to take the farm to 2100?"

Dad affirms.

Doesn't make me want to buy Hovis, though.

I'm too busy saving for the Polo for my PFB. (see latest VW Polo ad)

DKH missy?

I think we're all over thinking this.
I still think he's a miserable bugger though.

I think it's quite cute - I get a little lump in my throat at the exchange at the end!

The farmer was in Being Human and he was Welsh in that.

Yep I like the advert (not that I'd buy the bread, and don't see the value in supporting a farmer simply because of his nationality) and yes the father is gruff, but that's obviously his personality and it's not as if he didn't show his love for his son. Not every child responds to endless "well done you're awesome" for doing something really rather mundane.

I would've expected the father to be pushing the tractor out of the mud and the kid driving, but that's about it. And of course it makes no sense for a real set of jobs on a real farm.

I like it (apart from the unrealistic no of jobs etc) - but my dad is a gruff country bloke, from whom 'that'll do' is about the highest praise ever. As a child on a smallholding/market garden I did all sorts of manky jobs in all weathers, but doing them with my dad was fabulous, and I aspired to be considered good enough to do stuff on my own. I'd never have complained about being cold/wet/tired as my dad was too - he got up at between 4.30 and 5 to do the milking and heavy morning jobs before leaving for work at 6, then get home at 4.30 to start again, no holidays or time away.

YABU, None of the farmers I know would say ' he did great ', that is a teenagers' expression.
And most never stop talking and giving instructions
Ad was probably made by some city dude who hasn't ever been on a farm.

I thought the point was that the dad was a man of few words and the son knew that any praise he got was truly deserved. The dad was testing the son out to really make him prove what he was capable of, because he'd been begging to help, he was giving him a proper sense of acheivement. I thought the smile of understanding between them at the end was lovely.