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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to expect normal sized girls to model in the Johnnie b Boden catalogue?

147 replies

mcbalham · 08/05/2012 09:16

Check out the swimwear page of the johnnie b catalogue - a few of the girls on there are verging on the malnourished and are unlikely to have a healthy BMI. I find it distrubing that Boden of all people are promoting this image as normal - pictures which will be viewed by impressionable teenage girls. There is enough pressure on girls these days - pictures of arms and legs looking dangerously thin for a 14 year old really don't help.

OP posts:
WorraLiberty · 08/05/2012 09:22

Do you mean these pages?

They look like normal, healthy children to me...unless I'm looking at a different catalogue?

Voidka · 08/05/2012 09:23

They look normal to me too.

MrsApplepants · 08/05/2012 09:24

They look quite normal and healthy to me

tunise · 08/05/2012 09:25

I think some of the girls are very thin looking, look at the arms.

emsyj · 08/05/2012 09:25

They look like children, which is what they are. They're not supposed to look like curvy women, it's a range for kids Confused. I suspect they've chosen models who very clearly are children and don't have women's bodies as it makes it obvious who the clothes are aimed at.

oopsi · 08/05/2012 09:27

people forget Children are supposed to be leaner than adults.I think this is why weighing and measuring in schools is such a good idea because there are so many overwight kids that parents don't know what's normal

ZillionChocolate · 08/05/2012 09:27

They look slender, but teenagers often are. Didn't look malnourished to me.

oopsi · 08/05/2012 09:29

Look at their faces! They are glowing with health.they don't look anorexic or malnourished in the slightest.

Softlysoftly · 08/05/2012 09:29

Some are fine a couple are too skinny really, the stripy dress and pink bikini ones are on the verge of bad examples to me. Most teenage girls wouldn't be that slim.

Kendodd · 08/05/2012 09:32

They are kids, and I think we have lost sight of how kids are supposed to look- skinny!

ScarletLadyOfTheNight01 · 08/05/2012 09:32

I was that size at 14...I think I'm perfectly normal. I'm now 28 and a size 14/16 (I'm tall at 5'10") after having a daughter. I've always been a healthy weight and have always eaten well. I don't think they look malnourished, they are just slim. I'm all for having all sizes and shapes represented in fashion, I'm technically plus-sized now, but I do sometimes feel it's unfair on slimmer women/children when their size is considered not "normal".

bunnyspoiler · 08/05/2012 09:36

They are a completely normal shape for young teenagers. Unfortunately this body type is promoted as ideal for adult women too, hence malnourished adult models and celebrities are everywhere.

oopsi · 08/05/2012 09:37

How do you know they are 14? The one in the stipey dress looks much younger 11 maybe.My DD is nearly 11 and about that shape and she is well within the normal range for BMI?

DonInKillerHeels · 08/05/2012 09:39

They look like normal children. FWIW all the textbooks say you should be able to see the outline of your childrens' ribs, and that is what normal looks like.

So many children in our society are overweight now that we have lost our ability to judge what is and isn't a healthy size.

Helltotheno · 08/05/2012 09:40

Some people are naturally slim and there was a time when many teenagers/kids looked like the children in the pictures. I think they look fine.

However I do think some of the adult women in the Boden cat are too stick thin and that just gives properly average-sized women like myself a wrong impression of the clothes they have on.

TartyMcFarty · 08/05/2012 09:40

I think the problem is that there's no range. I never skinny as a child or teenager, but neither was I chubby. It does tend towards the message that slender is the norm, when in fact there's a much greater range of 'healthy' at that age, and in fact any age.

NoVeggiesBeforeEggies · 08/05/2012 09:41

They look 'normal' to me.
DD is 13 and same shape.

McKayz · 08/05/2012 09:42

I looked like that when I was a teenager. You can ask my mum and dad, I ate all day everyday. I got detention a few times for eating in classes.

Most of my friends looked like that too. They look perfectly normal and healthy to me.

AWomanCalledHorse · 08/05/2012 09:43

None of them look underweight to me, they all look healthy.

ripsishere · 08/05/2012 09:44

Normal looking to me too. DD is on the slender side. I struggle to find clothes that fit her. Everything is vast around the waist and bottom.
Currently she is wearing an age 7 school skirt with age 9 top.
She is 11 on Saturday.

Kendodd · 08/05/2012 09:48

I think the problem is that adult models very often look like that as well, which isn't how grown women normally look.

halcyondays · 08/05/2012 09:51

They're all slim but not unhealthily so. Some people are naturally slim. Fairly typical of modelling really, you may as well complain that none of them are short, spotty or wear glasses. They never do show a typical "range" of people unless it's one of those patronising "real people" type things

Teeb · 08/05/2012 09:54

What is normal? Overweight? Just because something because 'the norm' it doesn't mean it should be actively encouraged and promoted.

I get quite cross with people wanting overweight people represented in these sort of campaigns. It's hugely naive to think that there is a problem with anorexia/bulimia anywhere near the scale of obesity. We need to get a grip on this pretty soon.

Tee2072 · 08/05/2012 09:58

They look fine to me.

BeattieBow · 08/05/2012 10:05

my dd is 12 in October and wears size small in Johnnie B. they look the same as her to me. She is in the normal range for height/weight and in fact is more developed and broader than most of the girls in her class.

I think most of the Johnnie B models look like young teenagers rather than 16 year olds - I don't think 16 year olds would wear the clothes!