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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

...to want to put a brick through the television when the latest M & S advert comes on?

25 replies

crapteacher · 24/04/2012 15:06

What on Earth was Gary Barlow thinking of..?

...it started with a tweet: Lisa Snowdon tremendously 'excited', apparently, by the launch of the new 'fun in the sun'-with-camping-and-stuff advert featuring - gasp - herself!

And then we had it - an ad that seems to be more prolific than Churchill the nodding fucking dog who's just found his voice - 'Here Comes the Sun' - one of my favourite songs hijacked by Messrs. Barlow, Marks and Spencer.

Well I've news for you, Marks and Sparks: here doesn't come the sun. Here comes about three and a half feet of rain in the space of a fortnight. So while you are elegantly conducting egg-and-spoon races (who the hell does this outside of Primary School sports days?) in slow-mo whilst dressed in sub-Boden drabbery, we're sitting indoors watching repeats of 'Come Dine with Me'.

And I wonder who in the hell these ads are aimed at? There we have the likes of bloody Twiggy (not looking quite so good for her age any more) and Danni Minogue, and the ubiquitous Mylene in hysterics as they get entangled in Pedlars-style bunting; and in the meantime I'm walking into my local branch and seeing nothing but bumbling grey-rinsers rifling through the elasticated skirt section and generally getting in everybody's way.

Rant over.

Crapteacher :)

OP posts:
WorraLiberty · 24/04/2012 15:07

I like the ad

It's a bit of a rip off of the old Coca Cola ads in the 70's though.

WorraLiberty · 24/04/2012 15:09

And if you don't think Twiggy looks quite so good for a 63yr old, I hope you're a stunner yourself! Wink

GooseyLoosey · 24/04/2012 15:10

I too hate it. It's like a contemporary version of the Famous 5 with bunting and lashings of M&S Ginger Beer. Which socio-economic group aspires to that kind of dreamy la-la land existence?

SucksToBeMe · 24/04/2012 15:11

YANBU It's patronising.

neverquitesure · 24/04/2012 15:12

Well I also think Twiggy looks bloody good, but the advert does make me want to simultaneously vomit and gauge my eyes out so, no, YANBU.

wasabipeanut · 24/04/2012 15:13

It's all very Boden 'n Bunting but, well, it's an advert innit? M & S ads are usually pretty slick IMO but then I'm a copywriter and quite tuned into marketing.

neverquitesure · 24/04/2012 15:13

...and, yes, their (adult) clothes are shite.

PostBellumBugsy · 24/04/2012 15:14

Oh dear, I love it. Reminds me of everything I love about the summer. I like fancy just a little bit Gary Barlow too. No idea what Lisa Snowden looks like, I thought it was just a bunch of mums running around - a bit like at a school fete!!!!

imnotmymum · 24/04/2012 15:14

Wow OP are you in a bad mood today ??? It just an advert ...[hides under m&s brollie]

porcamiseria · 24/04/2012 15:15

hate it too
hate mylene so much it HURTS

sub boden drabbery, LOL!

I shop in M&S despite their adverts

in fact i might even nick something next time in retalitation,

pictish · 24/04/2012 15:16

You are being perhaps a tad unreasonable, but your OP made me laugh a lot! Grin

HeathRobinson · 24/04/2012 15:17

YABU, as you wrote upmost urgency rather than utmost. Wink

HeathRobinson · 24/04/2012 15:17

Not here, obviously...

Frontpaw · 24/04/2012 15:18

I like the song but it is a bit... Enid Blyton. Twiggy is getting on my nerves, as it Myleen. I like the French underwear model, glad she's back after her suicide attempt.

DesperatelySeekingSedatives · 24/04/2012 15:19

YANBU it's all such bollocks. It's twee, try hard and you know none of people in the advert are convinced either. Once the cameras not rolling they'll all probably puffing away on Malboro Lights and bitching about eachother. I had been starting to warm to Gary Barlow and then this. It's not like he needs the cash so why in the name or arse is he hanging out with Myleene-Rent-a-Z-lister-No-Klass and co?

Although I disagree with you about Twiggy- she's doing ok for her age.

DesperatelySeekingSedatives · 24/04/2012 15:20

Of arse not or arse. obviously.

hattymattie · 24/04/2012 15:22

I quite like it and their picnic looks fun - it must be aimed at meBlush. In my defence I only recognise Gary Barlow, Twiggy (who I hope I look like at 63) and I think I glimpsed Danni Minogue. Haven't a clue who the rest are.

Frontpaw · 24/04/2012 15:22

Twiggy is good for her age (she looks better than I do) it's just the persona she has on these ads. She sort of looks like... Ok so I have an over active imagination... Madam and the young girlies running around in their undies, her 'girls'. It's that knowing look she keeps giving the camera!

Fiendishlie · 24/04/2012 15:23

YAallBU because I love it Blush

WorraLiberty · 24/04/2012 15:24

I think there's supposed to be a subtle element of cheese about it though?

I mean it really is quite a retro advert in its style.

Frontpaw · 24/04/2012 15:25

Pushing all the rule Britannia jubilee products they are selling. I can't understand selling scones with the cream and jam in them already.

wasabipeanut · 24/04/2012 15:31

It is all designed to maximise revenue from the whole jubilee/street party thing. I do think it's clever because in these miserable times of austerity there is a yearning I think for simpler times and pleasures - hence the Enid Blyton subtext. They aren't the only corporate marketing themselves in this manner!

neverquitesure · 24/04/2012 15:36
Frontpaw · 24/04/2012 15:38

I havent checked in which order they have out the jam and great. Perhaps they have arranged it so that they pair two tops together on one and two bottoms on the other (they come in packs of two) to avoid arguments.

KeepOrfThemCarbs · 24/04/2012 15:46

lol at 'sub-boden drabbery' Grin

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