or am i being naive to think that 'The Apprentice' devalues almost every 'business'

[maybenow]

I've finally put my finger on what i hate about the apprentice - this week they are 'coming up with a fitness craze'...

A bunch of what, sales people and marketeers? Not a fitness instructor among them. same when they do products of any type... it's so cynically and clearly saying that every business everywhere is about marketing and sales only and products don't matter.

This annoys me, but maybe i'm stupidly naive... i would think that a 'fitness craze' would come out of a gym instructor adapting things that work for the clients, shaking it up a bit to keep clients interested.. using you know, their expertise.. rather than idiots in a boardroom..

So, IABU to be annoyed.. or just naive as to how the world works.

YABU cause they do it so BADLY!
they go in thinking they can do it and every week they make a pigs ear of it!

You've only just realised it?

It's pathetic that their meant to understand any industry and then produce something with zero experience or even time to research.

YANBU

I'll go with naive.

I'm pretty sure Duncan Banattyne was not a fitness instructor.

But Duncan Banattyne didn't bring a new product to market.

The Apprentice has the same relationship to business as concrete has to swimming

The Apprentice has absolutely no connection to how the business world works.

Alan Sugar is about as innovative as my slippers. His business ethos is incredibly outdated.

But then again, it isn't supposed to be a business masterclass, it is a TV show.

Still doesn't stop me watching it every week and shouting at the telly.

You're being naive I think.

If you use a product (and they probably do use fitness products) then you're more likely to be able to invent one.

You don't have to be an instructor.

What Carbs said.

It's a pantomine!

I love it though, it's very entertaining.

You can now buy the fitness product that Phil 'pantsman' invented on the show a couple of years ago.

but it claims to be about 'business'... it annoys me... why can they not give them a real 'new product' and have them market and brand it?

it's stoooopid.

You're overthinking it.........it's an entertaining tv programme, no more, no less!!

You are waaaay over thinking it. It's entertainment.

I know many many business people. Most of them self made entrepreneurs. If any of them acted the way those bozos acted, they woukdn't be successful.

I love the show and find the characters very entertaining, coming from a sales and marketing environment they remind me of a lot of ex colleagues I have worked with in the past.

The show does make "business" look so easy and I worry that it gives a false representation of the business world to young people. Having said that a lot of business isn't exactly rocket science, the hardest part is getting your foot over the threshold of a potential client.

I like the idea that 'the apprentice' was invented to bring the name of business into disrepute...although the banks are way ahead of the game there....