This post makes for interesting reading. It is really important to hear what parents/guardians think with regards to school photography. As a professional school photographer it is fundamental that other photographers understand what you say on forums such as these in regard to their work and pricing.
Personally, I believe in both the traditional individual portraits and traditional class photographs. These are timeless and will never go out of style. It also shows children at their best and everyone is equal and the same. I understand that some photography companies pricing is a bit steep but normally they use a middle man for their proof cards and printing. The cost to the photographer is actually quite expensive and so that is why the cost is passed on to the customer. This is mainly due to logistics as their is a high volume of images from various schools to process.
I feel that you are the ones parting with the cash so you should have a say in what products are offered and what prices you feel would be appropriate. I have attached our school price list to see what we offer. We do not use a middle man so this allows us to keep our prices as low as possible and pass the saving on to you the parents.
Individual School Portrait Pack:
A- One 12"x8", two 9"x6", two 6"x4" (prints only) =£12
B- One 12"x8", two 9"x6", two 6"x4", two large photo keyrings (prints only) = £17
C- Two 9"x6", two 6"x4" (all prints mounted using luxury heavyweight linen strut mounts) =£14
D- Two 9"x6", two 6"x4", two large photo keyrings (all prints mounted using luxury heavyweight linen strut mounts) = £19
E- Digital high res copy with no copyright = £30
CLASS PHOTO PRICES
A- 12"x8" print only = £5.00
B- 12"8 print in heavyweight linen strut mount = £7.50
This is just my price list to let you compare but all the sizes are standard so it is easy to get frames for them either in the supermarket or online.
I also do nursery photography where I offer more premium products as well such as canvas wraps, acrylic blocks and framed prints. With my framed prints these are all hand crafted locally and come with choices of mouldings and sizes. This is maybe why some companies charge more for their framed products as there is a lot of skill and work that goes into them.
Hope this helps and gives you folk an indication of what one company charges and hope it makes for some light reading.